If ever there was a stereotype for an incumbent party’s political advertising, the above TV spot for The Canadian Conservative Party, currently on air in the run up to a legislative election, is it.
The old-school political admen will tell you that there’s only two adverts you can make in politics – “Time for a change” or “Don’t risk the other lot ruining our good work”.
The challenge is to make either proposition engaging and impactful. Unfortunately for the Canadian Conservative Party, this ad falls slightly flat.
politicaladvertising.co.uk 