Top 10 British Political Adverts of 2010


In January 2010 The Conservative Party released a poster, now referred to as Airbrush-gate, championing the NHS and promising a reduction in national debt.  Labour supporters were quick to create a tool to spoof the poster.  I asked the question ‘Will there be one of these tools for every political advert released this year?’ – thanks to,  the answer was a firm ‘yes’.  The site caused the Conservative Party no-end of headaches and embarrasments in the early stages of the election.

9. Gordon’s doing sweet BA (M&C Saatchi)

In March, just over a month before polling day, there was real media momentum around the fact that the Labour Party were funded almost entirely by the very trade unions which the government couldn’t prevent from causing strike chaos.

This poster poked a light bit of fun at the Labour-Union link and delighted the Tory’s right wing.

8. Change We Choose (Labour Party)

The Labour Party didn’t do much positive communication, but this video really captured the spirit of the what supporters felt they were fighting for.

7. EMMA Trust (Team Saatchi)

Throughout the general election there was a constant fear that the BNP would win its first seat in the House of Commons; this poster was the stand-out piece of anti-fascist communication.

6. David Cameron Exposed

The 2nd most viral video of the 2010 general election.

5. The Common People

The most viral video of the 2010 general election.

4. This is what a hung parliament looks like (M&C Saatchi)

Such is the way of the British political media, new = good.  It became more and more apparent to the electorate that a hung parliament was a distinct possibility and the media started treating it like a celebrity ‘will they / wont they’ romance.  The Conservative Party wanted to try and quash any “I wonder what it would be like” sentiment with this witty and impactful poster.

3. Who did David Cameron meet next?

The Leaders TV debates were the single biggest communications factor in the 2010 generel election.  This great website, which took the piss out the formulaic / box-ticking / cringe-worthy manner in which David Cameron answered questions, quickly shot to fame.

2. Step Outside Posh Boy

Ironically the best poster for the Labour Party throughout the general election was in fact an April fool’s day spoof by The Guardian newspaper.  After the immense popularity of the poster, every adman in town claimed that “I told x from Labour HQ 6 months ago that that’s the strategy the party should adopt, but they just didn’t have the jaffas”.

1. Vote For Me (M&C Saatchi)

Following Airbrush-gate and a number of other advertising-related embarrasments, The Conservative Party brought M&C Saatchi – their ad agency prior to Euro RSCG – back into the fold.

Their first batch of posters oozed M&C’s methodology of ‘brutal simplicity’, made people sit up and realise that the campaign had got serious and put the Tories firmly back on the front foot.

A Coalition Christmas

The Labour Party have created an advent calendar that highlights all the policy promises that the Lib Dems and Tory’s made to the electorate during this year’s general election that have since been dropped.  Every day of December a new policy is revealed.

It’s a slightly gloomy piece of communication.  Why the Labour Party wants to take such a miserable tone of voice around the Christmas holidays is beyond me.  I understand that they want to talk about broken promises, but even those affected badly by the cuts won’t want a daily dose of depression during a time of cheer and celebration.

Captain SKA – Liar Liar

This is the video for anti-cuts anthem “Liar Liar” by Captain Ska.  Captain Ska join the throng of musicians trying to replicate last year’s campaign to prevent Simon Cowell’s X-Factor winner getting the Christmas #1 hit record.

The track captures the mood of the anti-cuts movement perfectly and it’s easy to understand why the video is getting a good amount of traction online.

Save as a WWF

The simple ideas are always the best.

PDF files are great because they can contain whole books within relatively small amount of memory.   However, PDF files can are bad for the environment because they allow people to print whole books relativley easily.

So, the WWF has created a file format which does everything that a PDF can do, except you can’t print it.