BP have started running print advertising stating that they’re going to “make this right”. This is a tough brief to crack, as you don’t exactly want to show thousands of workers scrubbing clean millions of wild animals or indeed anything too focused on the oil, as that would heap salt in an already gaping corporate wound. But, at the same time, you need to show some sort of clean-up opperation.
So, a small boat in the background of stock-looking-picture it is then…
