Very good. A nice narrative, set in a stunning location. Not too heavy on policy, but enough evidence to back up claims. Absolutely no use of stock-looking footage – the mother of all political communication sins. A great performance from the lead role and really high production values throughout.
It did slightly remind me of last years’ multi award-winning Johnnie Walker spot, but it’s no bad thing that a political party has the sense to borrow from the best in the lead up to the big day.