The Green Party have created a nice animation for their party election broadcast.
The aim of the piece is to communicate that the Green Party hold a wide breadth of seemingly common-sense policy positions (not just to do with the environment) which challenge the political status quo. It doesn’t take your breath away, but given the tiny budget they would have had to produce this, it achieves the objectives and is interesting enough to keep your attention throughout.
They’ve included a functionality on their website which enables people to choose policy issues which they think will be salient with their friends and then forward on a personalised, edited version of the film. Pretty cool.
Hi Benedict, we love your blog over at glue. Thanks for including the Green Party PEB yesterday. There’s a link here to give you an overview of the whole integrated campaign that I thought might interest you.
Cheers.
http://domobrien.co.uk/?p=1257