The campaigning organisation Don’t Judge My Family have released a hard-hitting, emotionally charged video urging people not to vote for David Cameron on May 6th. Don’t Judge My Family formed in opposition to the Conservative Party policy to give a tax break for married couples.
The tone is brilliantly balanced, conveying a quiet anger whilst maintaining a sense of levity and positivity. Powerful stuff.
A very funny video taking the piss out of Cameron and Osborne’s privileged backgrounds using a re-write of Pulp’s ‘Common People’ track. Great copy writing, appropriate visual imagery and unsurprisingly getting a huge amount of traction online.
First there was Obama Girl, then Tzipi Livini Boy and now we have The Cameron Girls. Well done to the girls for putting the effort in to making the video. I would say it fits into the ‘so bad, it’s almost good category’. I’ve got no doubt this video will get a good number of views and it wouldn’t surprise me if the mainstream media pick it up.
The Labour Party have released some animated videos to accompany their manifesto. They’re very cute and convey the policy messages simply, yet without being patronising or irritating. Not easy to do.
Granted, it’s not the most exciting thing in the world to watch. However, one of the key metrics that brands and political parties alike strive to perform well in during market research is “this brand / party is meant for people like me”.
This communication has the sort of universal appeal that gets lots of people ticking that box.
Above is a screen grab from a very good new video for Antony Calvert. Calvert is the Conservative Party’s prospective parliamentary candidate for Morley and Outwood and he’s standing against the incumbent Ed Balls MP. The video attacks the Secretary of State for Children, Schools and Families and calls for donations to help him reverse Balls’ significant majority. The video is running as online display advertising and users can click through to donate. It’s very nicely put together and I’m sure Calvert will be reaping the financial rewards for the effort.
This is probably the most well put-together of a throng of BNP Question Time mash-ups that I’ve seen.
I thought in the run-up to the Question Time event all the major political parties would have prepared some anti-BNP materials for their supporters to use on social networks in order to try and capitalise on the wave of anti-fascism that has emerged from the silent majority after this event, but it seems that they’ve missed a trick.
This video has already had over 1/2 a million views on YouTube, making it one of the most viral pieces of political communication in the UK this year. I bet Labour and Tory HQ are wishing they’d thought of it.
This is a new video from environmental organisation 10:10 produced by AMV BBDO. I worked on the video so any negative comments will be taken with incredulity and hyper-sensitivity.