The Conservative Party are seeking to capitalise further on the BA strikes and Labour’s financial reliance on the union perpetrating the industrial action. In their new poster Gordon Brown is depicted as the captain of Unite Airways in order to insinuate that his inability to end the travel chaos is linked to the fact that Labour is dependent on the union’s donations.
The headline is very clever and the image of Gordon is suitably demeaning. Attacking Labour’s links with the unions always has been and always will be salient with the Conservative’s core vote. Making it a relatively light and accesible execution is intelligent as it will delight right wingers and amuse more moderate members of the electorate. If they had opted for a hard-hitting, aggressive line it could have been a set back to Cameron’s drive to win working class support which the Tories will need a great deal of in order to achieve a majority at the next election.
A very good ‘unofficial’ attack advert from a Conservative Party supporter. There’s a real media momentum around Labour and the unions and this is an amusing and timely piece that could get real traction online.
The Labour Party have released a new poster featuring David Cameron. It’s a double-pronged attack advert that accuses Cameron of being both two-faced and anti-patient care.
Given Cameron’s recent admission that he has sent out mixed messages on various policies, I imagine lots of people will sympathise with the Labour Party’s accusation in this piece of communication.
Apart from everything, Camera On / Camera Off is a clever, and some would argue fitting, pun on the Tory’s leader’s name. Good stuff.
This is the latest piss-taking Tory Poster generator – mytorytombstone.com. The website invites people to make their own version of the Tory’s latest poster.
Another bit of fun, but after the huge popularity of mydavidcameron.com this feels slightly ‘morning-after-the-night-before’.
There has been a huge outpouring of commentary from adland about what the effect social media is having on this year’s election; everyone from Claire Beale to Advertising Age and Saatchi&Saatchi are starting to get excited about the prospect of a lively online contest.
So whilst this bit of fun isn’t quite as fun as the last bit of fun, we’re all very excited about how much fun this election will be.
This poster actually came out on New Years day, prior to the launch of the hotly-debated one featuring David Cameron, however I only came across it for the first time yesterday on a huge site in Shepherds Bush.
There’s a lot of things that are poor about this advert, but I’ll list my top 3:
1) It’s so painfully unoriginal. There are too many brands/people/pressure groups to name who have projected something on to The Houses of Parliament.
2) It’s unbranded. Nobody outside of the political elite will know who this poster is for. The Conservative’s “…for change” logo is far from embedded in the minds of the British electorate. I get that it’s meant to tease, but this will leave most people completely cold.
3) ‘Time for change’ is pretty much the only message opposition parties can opt for, so you can’t really criticise that. However, I don’t think the electorate are so clear to what the Conservatives’ are going to change that the ‘year for change’ claim can be made without some sort of justification.
I’ve now been sent 3 photos of the Conservative’s new poster, featuring David Cameron, that have been deliberately disfigured. Given I’m aware of 3, there must be a great number more. This level of vandalism doesn’t really occur on non-political advertising. This could easily be anti-political / anti-establishment sentiment that has always occured at every election that the internet has made easier to document and share. Or is it hostility aimed directly at the Tories and evidence that Dave hasn’t quite managed to shake off the ‘nasty party’ label? It will be interesting to see whether Labour’s posters (if they ever manage to afford to put any up) recieve the same treatment.
A hilarious take on the Tory’s new poster. After Hoon and Hewitt embarrassed themselves and the Labour Party in their revolt, this is the exact sort of thing that really rubs salt into the wound. Easily the best of the various adaptations.
A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster.
Cameron is the party’s poster boy and therefore it should come as no surprise that they have made his image the dominant feature of this advertisment and indeed (in all likelihood) the focus of the Conservative Party’s general election campaign henceforth.
Given the topic of the poster the shot selected of Cameron is a good one: serious, confident and yet still approachable. However, the headline is overly wordy. It seems as if there has been a battle over what the key message for the poster should be – (a) We can’t go on like this, or (b) I’ll cut the deficit not the NHS. Both are strong on their own, but the combination of the two seems like a bit of a fudge and the impact of the headline is slightly lost.
The poster will be placed on 1000 sites around the country. This is a massive (and vastly expensive) poster campaign. With that number of sites, roughly 70% of the population will see this poster at least once within the first week. Labour are not and will not be able to compete with this level of media spend. The Tories only worry about running such a huge campaign will be looking like rich boys trying to buy the election.
A fantastic new poster for the Conservative Party that I just saw on a site near Mornington Crescent. It’s another in the ‘debt crisis‘ series and, like those before it, the poster cleverly stirs up the positive emotions parents feel towards their children with the sentiments of anger and fear that messages around debt bring about.
The above poster was created by DDB Brazil for the WWF and seeks to highlight the power of nature and the effects that humans are having on the frequency and impact of natural disasters. It’s nothing if not controversial.