Some absolutely outstanding creative work from Team Saatchi for the EMMA Trust. This is art direction of the highest order.
I’m not sure they’re particularly appropriate for the target (white, working class), so they’re not a great pieces of advertising, but in terms of creative work I’ve not seen much better than this throughout the election.
(Thanks to Ed for sending through)
The Conservative Party have released a range of new executions in the poster campaign which launched last week. Nothing to add to what I said on the initial advert.
I was speaking to someone yesterday who likened Tim Henman to Nick Clegg: your mum would love to have him round for tea, but he’s not got the ability to hack it at the highest level and will ultimately disappoint. I’ve always thought Andy Murray and Gordon Brown have similar traits - difficult to like despite obvious ability - so I thought I’d mock up a poster for The Labour Party that makes the point.
This will be a killer blow for the Lib / Lab waivering, tennis supporting demographic…
When two viral phenomenona collide…
The new UKIP poster about immigration has come under some fairly severe criticism. Many online commentators have labelled it racist, whilst others have taken more direct action (above).
The Liberal Democrats have ripped off the Conservative Party’s ‘Tax Bombshell’ poster of 1992 and in doing so sunk to all new lows of unoriginality. It stinks of lazyness, a lack of creativity and an unhealthy fixation with the past.
On a bleak, scorched landscape reminiscent of a nuclear testing site two big, clunky, aggressive looking boots approach the first and only green shoot that has sprouted out of the arid earth.
The lastest attack advert from the Conservative Party asserts that Gordon Brown’s plan to raise national insurance contributions and refusal to instigate rapid cuts in spending are a policy combination that would stamp out any hopes of economic recovery.
It’s another straight talking, brutal piece of negative political advertising from the Tories. One can’t deny the visual impact of the piece and the issues addressed will doubtless be salient with those considering voting Tory on polling day.
This is the 3rd (of 3) posters I entered for the Labour Party’s ‘Peoples poster’ competition. And before you say it, yes, the word for the ‘b’ was a tough one… any suggestions welcome.
Over the bank holiday weekend the Guardian newspaper ran a hilarious April Fools day prank featuring the above poster. The story has been covered many times elsewhere, so no need to go into great detail, but it must go down as one of the great media April Fools and it has sparked huge amount of buzz online and (now obligatory) spoofs.
The Labour Party’s ‘create our next ad’ competition has now closed. The winner is to be revealed on the weekend, but they have posted a few of their favourites on their homepage for now.
There were over 1000 entries and it seems like the quality is very high. I’m quite chuffed that they are featuring one of my submissions (above) as one of their favourites. I’m not sure that it’s strategically very strong and I wish I had time to shoot some shoes as oppose to grabbing what I could find online.
The hypocrisy of someone called Benedict who works in advertising accusing someone else of having had a privileged upbringing also can’t go without apology.
I’ll post the winner along with the rest of my scamps next week.
