(Thanks to Matt for passing on).
The Conservative Party have released a new poster accusing Brown of misleading the electorate over Tory policy on pensioners’ benefits. Cameron raised the issue during last night’s leaders debate.
Whilst the speed of the release of the poster is impressive, perhaps they should have spent a bit more time crafting the headline, as anyone who didn’t watch the debate will be left completely cold as to what “dodgy leaflets” is referring to.
Gordon Brown looking like Vicky Pollard is funny though.
I was speaking to someone yesterday who likened Tim Henman to Nick Clegg: your mum would love to have him round for tea, but he’s not got the ability to hack it at the highest level and will ultimately disappoint. I’ve always thought Andy Murray and Gordon Brown have similar traits - difficult to like despite obvious ability - so I thought I’d mock up a poster for The Labour Party that makes the point.
This will be a killer blow for the Lib / Lab waivering, tennis supporting demographic…
The Conservative Party have released a hilarious new poster in advance of tonight’s leaders debate, referencing the infamous Carlos Tevez / Manchester City billboard, carrying the headline ’Welcome to Manchester’.
Over the bank holiday weekend the Guardian newspaper ran a hilarious April Fools day prank featuring the above poster. The story has been covered many times elsewhere, so no need to go into great detail, but it must go down as one of the great media April Fools and it has sparked huge amount of buzz online and (now obligatory) spoofs.
A new poster for the Conservative Party attacks Gordon Brown’s record on law and order. It suggests that 80, 000 criminals have been released early under Labour. It’s fairly blunt accusation; no word play, no insinuation, just an upfront allegation. Fairly uninspiring, but gets the message across.
*** Update*** Just been sent the rest of the posters in this campaign. Taken as a whole, this is a fairly fierce attack on Gordon’s record. Undoubtedly the work of M&C Saatchi, whose advertising philosophy is ’brutal simplicity’.
The Conservative Party have released a new poster, coinciding with the start of the dog show Crufts, attacking Labour’s plan to introduce a requirment for pet owners to take out 3rd party insurance. The proposal is estimated to affect around 5 million people.
The poster depicts Gordon Brown as the dog from the slightly nauseating Churchill Insurance adverts and carries the canine’s catch phrase in the headline ‘Oh yes’.
It’s a fairly light-hearted attack that will probably raise a smile for most people. It’s in a similar vein to the R.I.P attack advert from last month, making a slighty cheap gag about a relatively minor point of policy, but the tone and style of this execution is more appropriate.
These sorts of probing attacks are the political equivalent of a cheeky slap in the face and not the sort of communication that wins elections. However, it’s early days in the long campaign and this sort of activity is an easy way of getting a few headlines and keeping the Labour ‘stealth tax’ agenda ticking over.
Last year the Independent ran a piece where they asked advertising agencies to create some political adverts in advance of a prospective election. It seems from 360 Recruitment’s blog that the Independent are running the same piece a year on. How exciting. David will be posting their scamps and ideas throughout their creative development process, so keep an eye on their website for that.
I can’t believe the Indie didn’t feature the above advert in last year’s article. Fantastic idea, beautifully art directed.