The Yes campaign are using a quotation from an article in the Financial Times in their latest piece of online content.
3rd Party endorsements are an essential element to any campaign and few are as highly regarded with regards to matters of the economy than the FT. However, both sides are using FT articles as endorsements.
It will be interesting to see if the FT act to clarify their position.
The Better Together campaign that is hoping to convince the Scottish electorate to vote to stay in the United Kingdom have released the above very striking image.
A range of economic commentators and policy makers, from Bank of England Governor Mark Carney to Chief Economist at the FT, have recently intervened to highlight the problems that Scotland will face with their currency if they do indeed leave the Union.
The above image is brilliantly simple and will play gently on the minds of voters still worrying about the economic impact of a ‘Yes’ majority.
Last week AMV BBDO and The Economist launched a piece of editorial content about the life of Nelson Mandela.
The joint initiative lives on http://www.mandelaswalk.com/.
After watching the film, users are able to explore the individual objects that appear in the interactive film and learn, from a selection of articles taken from The Economist archives, about their significance to a particular time in Mandela’s life. These articles feature the many facts, points of view and analysis that the magazine has published about South Africa, Mandela and his impact on the world.
What’s great about the project is that it doesn’t just show the complexity and richness of Nelson Mandela’s life, it also reveals the motives, the moments and the stories that made him the man that changed our world.
Writer and broadcaster Sam Delaney has recently signed an agreement with publisher Faber to release a book on the history of advertising and British politics called Mad Men and Bad Men.
Love that title.
The book will examine some of the most famous political ads, along with the stories and characters behind the work, that has run during elections from the early ’70s up to the modern day.
He is interviewing all of the key players in political advertising and marketing from the last few decades. Giants of the political advertising game that will be included are: Chris Powell, Maurice Saatchi, Neil Kinnock, Alastair Campbell, Peter Mandelson, Trevor Beattie, Lord Bell and many, many more.
Delaney has previously written Get Smashed – The Men Who Made the Ads that Changed our Lives and is a regular contributor to The Guardian, The Observer, The Telegraph and The Big Issue and is a presenter for BBC London and talkSPORT.
It’s due out in spring 2015. No doubt there will be some lovely gossipy stories from days passed that will inspire (and comfort) the war rooms of the party headquarters battling out for general election victory.
The Conservative Party released some content in advance of today’s Autumn Statement. They have played a straight bat and obviously wanted all the chatter and news to be around the statement rather than the supporting social media materials.
However, from these images you get a sense of the key messages that the Tories will be pushing come election time: 1) We’ve cut the deficit 2) We’ve done it whilst maintaining investment in important parts of the economy.
In case there’s anyone left in Britain that hasn’t seen the Conservative Party’s ‘tax bombshell’ poster from 1992, or the numerous reworkings of it since, the Labour Party have kindly adapted it in time for the Autumn Statement.
That must have taken ages to come up with…
Today London saw its fourth cycle-related fatality in eight days. Cycle safety in the capital is an issue that is gaining momentum and one of the organisations leading that charge is charity Space For Cycling.
The above image of a memorial that Space For Cycling created this afternoon on the roundabout in east London where the latest causality was taken was tweeted by the charity moments ago.
The issue is causing anger and frustration as Boris Johnson, London’s Mayor, was elected in both 2008 and 2012 on a promise of improving cycle routes and safety and there is very little change since he took office.
In the 5 years since Boris Johnson was elected only 5 cycle ‘superhighways’ (read: proper bike lanes) have been created. The Mayor’s policy is to get to the point where ”levels of investment are approaching those of other leading European cycling cities”.
Critics point out that given that London is Europe’s largest city by population and the number of cyclists on its streets have increased by 173 per cent since 2001, aiming to one day match funding of much smaller cities seems slightly lamentable.
The charity has stated that:
“We urgently need the government to start taking cycling as a means of transport seriously and to reallocate space so that it can be done without the conflict.”