The three main political parties have all released their first party election broadcasts of the short campaign.
They’re all too long and all too boring.
Labour’s offering featuring Martin Freeman is comfortably the best, but the script writer deserves a slap on the wrist for trying to cram every piece of messaging they could think of into the piece.
The main thing one takes away from this is that the law requiring party election broadcasts to be at least 2 minutes 40 seconds long is completely ridiculous.
The Conservative Party have opened a new front of attack by criticising Labour’s taxation plans in a new poster.
The Conservatives have plucked arrived at a figure of £3,028 (seemingly from nowhere) for how much extra tax a working family would pay under a Labour government.
This isn’t one of the Tory’s better posters. It’s fairly direct and doesn’t have much reward for the viewer.
But the poster helped shape the election narrative this week and got the media talking about Labour’s tax plans, so it has to be seen as a mild success.
UKIP released a new(ish) poster yesterday which attacks the Conservatives record on immigration.
The poster features 3 escalators ascending the cliffs of Dover.
It’s a very provocative and arresting image, but it is essentially an adaptation of an execution that was run in the European election campaign in 2014.
We haven’t seen any of the creative flair that we saw from UKIP last year. I don’t know if they’ve run out of money, ideas or fallen out with their creative agency, but hopefully they’ll get back on track further into the campaign.
Campaigning organisation Homes for Britain have launched a new phase of posters which aim to get normal people to realise that they are victims of the housing crisis in order to incite a sense of injustice about the issue.
Most people agree that there is a housing crisis, but due to the British ‘stiff upper lip’ attitude, no one actually thinks they themselves are a victim of it.
If people don’t think they’re impacted personally by an issue, they don’t tend to care much about it.
These posters, by highlighting symptoms that they might relate to, will reduce apathy and engage the public on the policy on a personal level, which in turn will make them much likely to take part in a campaign to end the injustice.
FULL DISCLOSURE: I’m involved in this campaign and as such am highly susceptible to trolling on the posters.
UKIP launched their general election 2015 today with a poster containing 5 pledges.
It’s fairly bland but the simplicity and clarity of the messages is very smart.
Political strategy requires sacrifice. Resisting the temptation to campaign on any issue that comes along is a major aspect of any successful party.
If UKIP can stick to the message discipline they’ve displayed on the opening day, I’m sure they’ll live up to promise.
UKIP have released a poster which pledges to end the high-speed railway line (HS2) that is being built between London Euston, the English Midlands, North West England, Yorkshire, and potentially North East England.
It’s not a big issue at the election, but UKIP have no doubt identified a core group of disgruntled NIMBY voters who live on the route who might be persuaded in decent numbers to support the party on the basis of their opposition. This group would be in addition to those people who generally abhor big state-led investment in infrastructure who are likely to be leaning towards voting purple.
The gold-bar-as-railway-sleepers is a clever creative execution and the simmering rage that opponents to HS2 feel about the project is nicely captured in the headline.
The Labour Party have today run a full page advert in the Financial Times warning the business community of the threat a possible British exit would pose to jobs and the economy.
It features quotations of various business leaders and reminds readers that the EU is Britains largest export market.
It’s not the most creative execution in the world, but the use of testimonials from big wigs in the world of business to make the points was a good idea. It lands the key points and gives an air of non-partisan impartiality which gives the messages weight.