I’ve just come across this quotation of Maurice Saatchi which I thought was both very insightful and, appropriately, beautifully put:
“Posters are to politics what poetry is to literature. The only possible words in the only possible order.”
Maurice (now Baron) Saatchi founded advertising agency Saatchi & Saatch and oversaw the production of the vast majority of the most memorable pieces of political advertising in British history.
This FreedomWorks – a Tea Party organisation – video is absolutely hilarious and deserves way more views than the 755 that it has currently accrued.
- The 25 second long, silent, intro sequence of their logo
- The cameraman audibly whispering “Go” after he’s started filming
- The way the douchey hosts eyes flick suddenly towards the camera after said “go” whisper
- The partially drunk PINT OF BEER that interviewer has left on his desk
- The fact that they’re interviewing former choke-slam wielding WWE superstar KANE (real name Glenn) on economics.
- The weird snake illustration emblazoned on the yellow table cloth
As @MaxDickins pointed out on twitter, the only thing missing from this film is the Undertaker turning up and tombstone pile-driving Glenn through the table.
Labour have assembled the team that will lead the party into the 2015 general election.
Douglas Alexander MP has been made the chair of election strategy. Given that he was the General Election Co-Ordinator for Labour’s failed 2010 effort, some outsiders are surprised at his nomination. However, having served under both Brown and Blair he is seen as a more neutral choice than his predecessor Tom Watson.
And given the task – selling Gordon Brown to a nation weary from 13 years of Labour rule and in a deep recession – he must be congratulated for preventing the Tory’s from getting a majority.
Spencer Livermore becomes Campaign Director. His private sector experience is impressive; he set up and runs Thirty Six Strategy, Blue Rubicon’s strategy consulting arm and has previously been a senior strategist at both Saatchi & Saatchi and Fallon.
As well as that, for ten years from 1997, Spencer was a senior New Labour election strategist, as Director of Strategy to the UK Prime Minister in 10 Downing Street, and as Chief Strategy Adviser to the Chancellor of the Exchequer. He was a member of the election-winning campaign team in the General Elections of 1997, 2001 and 2005, and was listed by Philip Gould in The Unfinished Revolution as one of seven people who devised the strategy for the 2001 and 2005 General Elections.
Exciting times ahead for the guys in red.
Unite have released a poster which attacks the upper class hierarchy of the Coalition Government.
It was created by TBWA\London and is live on a digital billboard carrying van, which is being driven around Manchester during Conservative Party Conference.
The poster emulates the promotional material for ITV’s period drama ‘Downton Abbey’. The heads of the cabinet have been superimposed on the bodies of characters from the show.
Conservatives have taken the place of members of the Crawley family with the Liberal Democrats as their servants, with the deputy prime minister, Nick Clegg, as the head butler.
The end line “Please, no second series” is very clever, pleading with the people of Manchester to not award the government with another term
The Labour Party’s press team did a fantastic job yesterday of releasing content across social media before, during and after Ed Miliband’s conference speech.
The Party is getting better and better at amplifying these big set piece occasions. The quality of the creative materials also continues to improve.
The timely nature of the content distribution and the higher production values of the creative are two factors that increase the likelihood that supporters will share it.
It will be interesting to see if the Tories follow suit next week.
This is the digital billboard that greeted Labour Party delegates as they arrived at Brighton for their annual conference.
The digital billboard animates, whilst on a red background, to outline how Caroline Lucas, Green Party MP for Brighton, is in favour of:
“Saving the NHS, Fighting Austerity, Railways in Public Hands, Scrapping Trident.”
As the screen turns green, the billboard says “Brought to you by the Green Party.”
The final screen displays a photo of Caroline Lucas MP and reads:
“Welcome to Brighton – Home of the True Opposition in parliament p.s. Labour is down the hill on the right.”
A great (and helpful) pun that finishes off a nice piece of ambush advertising.