The map of gaps campaign

I’ve just been made aware of this new campaign website launched for ‘The map of the gaps’ – a campaign run by End Violence Against Women and the Equality and Human Rights Commission.   The aim of the campaign as a whole is to push the government to make sure that every woman and girl who has suffered violence has the right to specialised support to enable them to create safety and rebuild their lives.

What was impressive about the site is how simply it made its message relevant for every person that visited and subsequently involved them in the campaign. There’s no point in dedicating a website to saturating visitors with general reasons for supporting the campaign.  You’ve got to engage with people on a personal level and then make it easy to carry out a call to action.

Visitors are shown in a very clear, (relatively) visually interesting way exactly the spread of relevant services in their area and the rest of the country.  Other functionality include being able to send a message directly to your MP simply by entering a postcode.

This is a great example of a simple, well executed and (one would assume) relatively cheap website for a political campaign.  Now the key will be making fresh, interesting, interactive content whilst building (and engaging in existing) online communities to create a coalition behind the campaign.