Hate the Hater

This is the latest in a string of attack adverts in the US by a labor-related group called Americans United for Change.  The adverts are trying to cement in the minds of American people that Rush Limbaugh – an ultra-conservative radio talk show host – is the intellectual leader of the Republicans.

This commercial tries to portray the Republican ‘leader’ as trying to do everything he can to make Obama – and therefore America – fail.  Opposition leaders always have a tough time in the early period of a new popular administration and being overly aggressive in your political communication can allow the government to label you a naysayer.

Budget Cuts

Compare the above commercial with the ‘Warning! Tory Public Spending Cuts’ political advertising that the Labour Party ran in the last general election and you’ll realise just how far the UK has got to go before our political advertising starts to regularly, genuinely change peoples’ minds about issues.

It was released last week by The Hospital Association of New York in response to budgetary cuts by their State Governor (thanks to The Spot for this one).  The first person perspective and hysterical parents hammer home the brief: that you never know how much you value your local hospital until it’s not there.