Huntsman disappears from primary race but Democrats make sure his attacks on Romney remain

Yesterday Jon Huntsman dropped out of the Republican primary contest and endorsed Mitt Romney.  On the very same day the The Democratic National Committee released this advert reminding people of some of the negative things that the former Utah governor had to say about the front-running Presidential hopeful.

Romney was the primary target of Huntsman’s attacks during his campaign, so the endorsement might seem strange.  However, as Romney is the only remaining moderate, the backing is unsurprising – as the fact that the DNC have had this video made and ready to go illustrates.

There’s some pretty damning quotations in the advert - ”I don’t know that he can go on to beat President Obama” being a particular highlight – that no doubt floating voters will be regularly reminded of from now until polling day.

Mitt Romney – Serial Killer

This is possibly the most extreme negative ad we’ve seen in the primary campaign thus far.

The ad accuses Romney of killing corporations while an executive at private-equity firm Bain Capital, and reasons that since Romney has previously likened corporations to people, he is therefore a “serial killer.”

The ad’s narrator explains “As head of Bain Capital he bought companies, carved them up and got rid of what he couldn’t use. If Mitt Romney really believes ‘corporations are people, my friend’ than Mitt Romney is a serial killer. He’s Mitt the Ripper.”

This line of attack is incredibly ‘un-Republican’ and much more akin to the sort of negative ad that Democrat candidates might typically use.  The spot will no doubt have Obama supporters licking their lips.

Mitt Romney – The French Connection

Newt Gingrich continues his attacks on Mitt Romney with this latest spot that accuses him of various ‘liberal’ crimes, including having the audacity to learn French.

This, at first glance, might seem to be one of the more bizarre pieces of negative political communication.  However, do not underestimate the extent of hostility that Republican voters feel towards the ‘liberal elite’ that they feel are in control of the fate of the nation.

In this ad Newt Gingrich successfully paints Romney as being alien to and unappreciative of the concerns of your average American conservative.  It’s not pretty, but it works.

Gingrich puts Romney in the dog house over public gaffs

Newt Gingrich has released a very amusing new video which tries to spook the Republican electorate as to how Romney might perform against Barack Obama in the televised debates.

The video features a montage of comments Romney has given that have raised eyebrows, among them – justifiably or not –  the now-infamous story of Seamus, the family dog, that Romney once tied to the roof of the car during a 12-hour road trip to Canada.

This ad does well at lampooning Romney.  Perhaps it could have been helped along by a montage of Newt speaking powerfully towards the backend.  That would have removed some of the comic genius, but might have helped give viewers a reason-to-believe that Newt was justified in making the assertion about oration.

When Mitt Romney Came To Town

Mitt Romney is being painted as a ‘vulture capitalist’ in a new series of ads that attack the Republican primary front-runner’s activities whilst working for investment banking company Bain Capital.

Mitt Romney has stormed to victory in New Hampshire, but Newt Gingrich and Rick Perry are unlikely to make it easy for him in South Carolina as their new line of attack seems to drawing blood.

Romney’s investment banking firm — Bain Capital — in its restructuring activities made some companies go bankrupt and left workers high and dry his opponents are using this as an example of Romney being a ‘vulture capitalist’.

The ad is overly long and fairly dry, but it will certainly strike a cord with blue collar Americans who hold Wall St responsible for the dire economic straits that the USA find themselves.

Restore Our Future – SuperPac Assassins

The airwaves post-Iowa have been dominated by a political action committee, or SuperPac, called Restore Our Future.  The campaign, which supports Republican front-runner Mitt Romney, ran more than $1.2 million of negative ads in Iowa, mostly aimed at Newt Gingrich.

That’s a lot of advertising, in a short space of time and in a tiny geographic area.

Above is an example of the attack advertising that has been credited for relegating Newt Gingrich to a pathetic 4th place finish in Iowa.

These private pressure groups are not allowed, by law, to coordinate with candidates official campaigns, but after recent regulartory rulings, their ability to run advertising and have an impact on elections has been greatly increased.

Romney’s official campaign ran $852,370 of advertising in Iowa, all of which was postive messaging.  It’s amazing that Restore Our Future and the Official Romney campaign seemed to have such a complementary strategy without being in any sort of cahoots.

Rick Santorum now has to wrestle with Romney’s attack dogs

What’s that rustling sound?  It’s Romney’s attack dogs rummaging through Rick Santorum’s past. This ad from Team Santorum in 2006 is now doing the rounds on Twitter to howls of laughter.

Having shocked pundits with a 2nd place showing in Iowa, Santorum will doubtless be the next target for Romney and the ‘Restore Our Future’ SuperPAC in New Hampshire.

The ‘Restore Our Future’ campaign, which so effectively bombarded Newt Gingrich out of the race in Iowa, will now be haunting the hopes and dreams of every Republican nominee and is likely to have the Obama camp spooked.

Newt Gingrich takes battle to Romney in New Hampshire

Newt Gingrich, despite having pledged to fight a positive campaign in the Republican Party Presidential nomination, has today launched a full page attack ad in the New Hampshire Union Leader against Mitt Romney.

Labelling himself a ‘Reagan Conservative’, the advert contrasts Romney’s relatively (to the field of candidates) relaxed positions on key right-wing policies with his own.

The insert is certainly not the easiest on eyes.  The impact of making it so detailed is that the vast majority of people will skip straight passed it.  Not including the candidate’s name in either the headline or sub-header, given it’s extensive nature, is also a gamble.

I would guess that this is an advert that will work well as a stimilus for press coverage, but I doubt the average undecided Republic voter will be too influenced by the advert alone.

Ron Paul: Big Dog

Wow.

Republican Presidential Nominee Ron Paul is clearly very keen to be seen to be the candidate most in favour of deep public sector cuts.

Paul is pledging to cut 5 whole government departments and save the taxpayer an estimated 1 Trillion Dollars.

The ad is high energy, confident and would certainly cut through. It reminds me of a promo for a World Wrestling Entertainment pay-per-view event: not such a bad thing for trying to win over Republican hearts.

For this ad to work Paul’s polling had better show that a significant number of floating Republican voters #1 priority is  “I’ll vote for whoever is going to cut hardest and fastest”.

What’s in a tweet?

US-based market researcher Lab42 recently polled 500 social media users on all things politics and their findings show that over half (51%) of social media users have posted political content to their Facebook walls and 36% have changed their opinions of someone based on political content posted to Facebook or Twitter.

The herding instinct amongst floating voters seems to be particularly strong (shown here by the 36% of people who’s opinions have changed by somthing as minor as a tweet or a status update) and so it’s unsurprising that turning passive supporters into becoming social media advocates is high on most campaign managers’ agendas.