Wesleyan Media Project have released data which shows the massive extent to which Romney and his supporters dominated the Florida airwaves.  Romney and his SuperPacs ran almost 13,000 ads on broadcast television across the state, whilst Gingrich and his supporters have aired only 200 spots.

Newt is fighting an advertising battle reminiscent of King Leonidas and his famous 300.  With such huge numbers against him, Newt needs find his creative equivalent of the ‘Hot Gates’ of Thermopylae.

If Newt can create copy which has enough magic to go viral (as Will.I.AM managed to do for Obama in 2008), he could make Romney’s numbers count for nothing.

This is advert, paid for by a Newt Gingrich supporting SuperPac, is the most impressive piece of attack communication I’ve seen of the Presidential race thus far.

The live TV debates are, arguably, the single most important communication factor in a Presidential contest and this piece of prophetic advertising will no doubt haunt the dreams of any Republicans weakly leaning towards Romney.

Almost every candidate in history has been accused of ‘flip-flopping’ and ‘u-turning’ at some stage, to the extent that the accusation has lost meaning. This advert brings home to roost what the realities of having a ‘pragmatic’ Presidential candidate will be.

The ad also contributes to the wealth of communications that question (gaff-prone) Romney’s ability to take on Obama from the podium.

This flip-flop spot is so much more powerful than yet another ad  that takes a quote from a candidate (out of context, of course) from years prior and contrasts it with a quote from the present day.

Gingrich’s SuperPac ‘Winning Our Future’ is reported to be raking in donations by the millions of dollars.  With a win in South Carolina under Newt’s belt and this strong attack ad on the airwaves, I bet Team Romney are beginning to feel a little less certain about things.

This is possibly the most extreme negative ad we’ve seen in the primary campaign thus far.

The ad accuses Romney of killing corporations while an executive at private-equity firm Bain Capital, and reasons that since Romney has previously likened corporations to people, he is therefore a “serial killer.”

The ad’s narrator explains “As head of Bain Capital he bought companies, carved them up and got rid of what he couldn’t use. If Mitt Romney really believes ‘corporations are people, my friend’ than Mitt Romney is a serial killer. He’s Mitt the Ripper.”

This line of attack is incredibly ‘un-Republican’ and much more akin to the sort of negative ad that Democrat candidates might typically use.  The spot will no doubt have Obama supporters licking their lips.

Newt Gingrich continues his attacks on Mitt Romney with this latest spot that accuses him of various ‘liberal’ crimes, including having the audacity to learn French.

This, at first glance, might seem to be one of the more bizarre pieces of negative political communication.  However, do not underestimate the extent of hostility that Republican voters feel towards the ‘liberal elite’ that they feel are in control of the fate of the nation.

In this ad Newt Gingrich successfully paints Romney as being alien to and unappreciative of the concerns of your average American conservative.  It’s not pretty, but it works.

Mitt Romney is being painted as a ‘vulture capitalist’ in a new series of ads that attack the Republican primary front-runner’s activities whilst working for investment banking company Bain Capital.

Mitt Romney has stormed to victory in New Hampshire, but Newt Gingrich and Rick Perry are unlikely to make it easy for him in South Carolina as their new line of attack seems to drawing blood.

Romney’s investment banking firm — Bain Capital — in its restructuring activities made some companies go bankrupt and left workers high and dry his opponents are using this as an example of Romney being a ‘vulture capitalist’.

The ad is overly long and fairly dry, but it will certainly strike a cord with blue collar Americans who hold Wall St responsible for the dire economic straits that the USA find themselves.