Ed Miliband in Alex Salmond’s pocket

 

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket.

The poster relates to the fact that a Labour Party / SNP coalition government is a very possible outcome of the next general election.

The poster is designed to put off voters in England considering voting Labour. It tries to bring to life the fact that voting Labour could mean seeing Salmond being given a senior UK government post and the SNP having a controlling say in how the UK is governed.

This is the 2nd time the Conservative Party have used Salmond as a boogeyman so it must be testing positively in research groups on floating voters.

It’s an incredibly impactful poster. Certainly the best of the general election far.  Salmond’s smug look accompanied by Miliband’s sheepish pose combine to create deeply provocative image.

I suspect this one will cause a bit of a stir…

Latest Conservative attacks on Labour

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The quality of the content being distributed by The Conservative Party on their social media channels remains consistently high.

The three featured here are the strongest of the last week or so.

The aim behind this content is threefold:

1. Fire-up their own activists who follow the account and give them material to use on the doorstep.

2. Depress the opposition supporters, many of whom also follow the account.

3. Build a narrative amongst journalists and influencers who keep an eye on the party’s social media activity.

And there’s always the chance (albeit a very small one) that an image created between now and polling day might capture the imagination of enough people that it could spill into the mainstream and influence undecided voters.

Labour posters on NHS

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The Labour Party have released their first batch of posters since the start of the official General Election 2015 campaign.

Both focus on the NHS. And both are absolutely terrible.

One features a meme from the 2010 election as its basis and includes a 21 word headline (one should always aim for 8 or less). The other uses a stock image and the level or art direction you would expect from someone using PowerPoint for the first time.

This sort of thing makes the party look so completely cheap and thoughtless. Not exactly two values which people aspire to associate themselves with.

3 pillars of the Conservative Party’s 2015 electoral pitch

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First Newark, then Clacton and now Rochester & Strood.  Next week, The Conservative Party are battling against UKIP in a by-election for the third time in six months.

Whilst every by-election has its own local and contextual factors both parties will now be very aware of the other’s strategy and tactics; the lessons learnt from these electoral skirmishes will undoubtedly be taken into the final battle that concludes on 7th May 2015.

It is for that reason that the above graphic being distributed in Rochester & Strood is interesting.  It is the distillation of 6 months’ worth of brutal by-election campaign communications.  Therefore, I expect that the three messages contained in the advert are very likely to be the key facets of the Conservative Party’s pitch for re-election: more jobs, economic growth and tax cuts.

There has been plenty of commentary on how the Conservative Party should deal with the threat provided by UKIP (and to a lesser extent Labour) and it seems that the Tory’s are – sensibly – going to stick with the same formula that has seen governments that go to the polls in times of growth returned time and time again: remind voters that the government are more economically competent than the Opposition and give voters reasons as to why they should be optimistic about their financial future if the status quo remains.

Yes, the Conservatives will almost certainly lose the Rochester & Strood by-election to UKIP, but today more than most days the Conservative Party should have confidence in this strategy for the general election battle.  The Office for National Statistics announced this morning that wages are now rising at a stronger pace than inflation for the first time since 2009.  Not only will this ease the squeeze on household budgets, it will simultaneously remove credibility from the ‘cost of living crisis’ plank in the Labour Party’s general election campaign platform.

Britain’s recent electoral past demonstrates that if the public is optimistic about the economy and a government has a reputation for economic competence, the Opposition Party is incredibly unlikely to end up in 10 Downing St.  If the economy remains strong and the Tory’s stick with the strategy implied in the image above, history dictates that Conservative Party should emerge with the most parliamentary seats.

The strategy sounds simple enough and given that it is one that has been successful so many times in so many countries, one might think that the Conservative Party should have no problem with sticking with it.  But political parties consistently allow themselves to be blown off course by relatively minor events (such as losing by-elections to minority parties in their supposed electoral strongholds).

UKIP poster references sex-abuse victims in Rotherham

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UKIP are exploiting the trauma felt by victims of the Rotherham child sex abuse in a poster for the police commissioner election in South Yorkshire taking place in 2 days time.

The election was called following the resignation of the incumbent who has been held partially culpable (by some) for the failure to prevent 1,400 cases of sex abuse in Rotherham..

The posters, which will be displayed across South Yorkshire up until polling day, states that there are “1,400 reasons why you should not trust Labour again”.

As far as accusations in political posters go, this is as aggressive and uncompromising as they come.

As regular readers know, attack ads only work when the target audience ALREADY hold a point of view; if you’re trying to use an attack ad to seed an idea, it will backfire 99% of the time.

So, the UKIP campaign must be fairly confident that prospective supporters and undecided voters hold the Labour Party – not just the previous holder of the office – responsible for the crimes committed in Rotherham.

I would be incredibly surprised if that were the case and I suspect that this will be a classic case of an attack ad that misjudges the mood of the floating voter.

TUC demonstration 18th October – promotional poster

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The TUC have produced a brilliant retro-style poster promoting the March and rally being held in central London today to protest about wage inequality, the cost of living and earnings for the lease well off.

The poster evokes the trade union spirit that was portrayed in the recent movie box office hit Pride.

The visual language and copy is brilliantly righteous and compelling and gives the viewer a sense that the movement is on the side of the many.

It also presents the rally as something that will have a carnival, festival style atmosphere and not just another dry political event.

I’m not sure who produced it, but they could design my silk protest banner any day.

The Tories: for a privileged few

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The focus of the Labour Party’s communication activity has now pivoted from defence against UKIP to attack on the old foe that is the Conservative Party.

The lines of attack are now familiar and will become more so as we move ever closer towards polling day in May next year.

What is new is that Labour have created a brand logo for their attack. Creating a singular visual point of consistency which encapsulates the values of an organisation and lodges itself into the minds of an audience is hardly a new practice, but it’s fairly unusual to create one for an opponent.

It seems like a smart move to me and it will be interesting to see if it’s something that lasts beyond conference season.