Vote Leave Campaign Launches

Vote Leave EU logo

A very significant anti-European campaign group launched last week.  It has cross party support, including Labour, Conservative, Green and UKIP politicians.

The group, headed by Matthew Elliott who ran the successful No2AV campaign against electoral reform, is competing to be crowned the official “Out” campaign by the Electoral Commission.  Such recognition comes with public grants and expenditure allowances.

The Vote Leave brand is in stark contrast to, the group against which they’re competing for the prize.  Whilst – supported by Nigel Farage and mainstream UKippers – gives the impression that it’s filled with angry, stuff, reactionary old men, Vote Leave seems relatively contemporary and accessible.

Positioning leaving the EU as ‘taking control’ is smart.  No doubt polling shows that the majority of people feel like we live in very uncertain times – currency doubts, immigration, deflation, Russian aggression etc… Vote Leave will want persuade people that by leaving the EU, Britain can take matters into its own hands and not be at the mercy of other countries.

Liz Kendall evokes Clement Attlee

Liz Kendall Fresh Start Clement Attlee

Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers.

The advert neatly encapsulates the main point of her campaign: that the real test of our Labour values isn’t just good intentions in opposition – it’s what can be delivered in government after you’ve won a general election.

There’s been relatively few examples of creativity in the the Labour Leadership 2015 campaign, so this is a real breath of FRESH air.

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the night with them.

It’s slightly less tawdry than it sounds.

Massow is keen to learn about the lives of ordinary Londoners and plans to use the overnight experience to help shape his policies.

Once viewers click through on the video they are asked to tell Ivan’s campaign about where they live and why Ivan should visit.

On the one hand, asking to the electorate if you can stay over is quite clever; it’s such an unusual request that it’s the sort of thing that is going to gain earned media coverage.

On the other hand, it’s a fairly freaky ‘ask’.  Why would anyone want to invite a stranger – particularly one who has positively promised to bore on about politics – over to stay on their sofa?

As the likely ambition behind the film is to increase Ivan’s profile and boost the chances of the Conservative Party selection panel including him on their mayoral short-list, the positives probably outweigh the negatives.

The video is a follow-up to one he released in May which tried to portray Ivan as a political outsider.

Paddy Power: you’re getting sacked in the morning

Paddy Power Poster General Election You're Getting Sacked in the morning

Paddy Power reckon a total 75 per cent MPs will lose their seats tomorrow.  To mark the occasion, in typically Paddy Power style, they’ve driven a poster lorry with the slogan ‘You’re getting sacked in the morning’ (a common chant in UK football grounds) emblazoned across it through the streets of Westminster.

A very good press stunt which will nudge politicos towards placing their election bets with the bookmaker this evening.

You can find their general election betting markets here:

Eat Drink Think


Friends, I would like to invite you along to a new venture that I’m involved in called Eat Drink Think.


It’s a dining-with-a-difference event series with a simple concept; 3 courses of fresh seasonal cooking and 3 sessions of intellectual stimulation.


The event I am particularly promoting is called “General Election 2015; the story so far”.  It takes place on Thursday 30th April, 7.30pm at London Fields Brewery.


I am hosting it and will be joined on stage by three very special guests to discuss the election campaign so far. 


The confirmed guests are:


Philip Cowley; Academic & AuthorThe firmest grasp of the quirks and peculiarities that pervade UK elections

Stephen Bush; Online political editor, The New StatesmanThe freshest journalistic talent in Westminster

Caroline Kent; Daily Telegraph Columnist. The fiercest political punditry; Never knowingly on message


The mouth-watering menu is:


1stSpinach and Goat Cheese tart

2ndSalmon & whitebait fish cakes with spring green salad

3rdCaramelised and spiced banana cake

It would be amazing to see y’all there.  


Tickets available here.

Latest Conservative attacks on Labour




The quality of the content being distributed by The Conservative Party on their social media channels remains consistently high.

The three featured here are the strongest of the last week or so.

The aim behind this content is threefold:

1. Fire-up their own activists who follow the account and give them material to use on the doorstep.

2. Depress the opposition supporters, many of whom also follow the account.

3. Build a narrative amongst journalists and influencers who keep an eye on the party’s social media activity.

And there’s always the chance (albeit a very small one) that an image created between now and polling day might capture the imagination of enough people that it could spill into the mainstream and influence undecided voters.

Labour posters on NHS



The Labour Party have released their first batch of posters since the start of the official General Election 2015 campaign.

Both focus on the NHS. And both are absolutely terrible.

One features a meme from the 2010 election as its basis and includes a 21 word headline (one should always aim for 8 or less). The other uses a stock image and the level or art direction you would expect from someone using PowerPoint for the first time.

This sort of thing makes the party look so completely cheap and thoughtless. Not exactly two values which people aspire to associate themselves with.