Kids Company, the charity for vulnerable children, have started a campaign that is overtly political in nature, as opposed to their usual fundraising and awareness-driving activity.
The ad features a voice-over by a child who talks about where she lives and plays, accompanied by slum-like images and powerfully makes the point that politicians aren’t doing enough to improve the lives of vulnerable children.
The sense the viewer gets is that there is a never-ending cycle of cruelty and neglect amongst parts of the child population. The film is designed to stimulate a strong sense of injustice and I can imagine it will provoke the desired reaction of getting people signing the petition.
Once people have signed the petition they are encouraged to upload a photo of themselves as a child to Facebook and share the campaign. This is a nice viral hook, playing brilliantly to peoples vanity, and should help spread the message further.
The campaign is running in cinema, online, radio, social media, outdoor and press.
Stonewall, a campaign for equality and justice for lesbians, gay men and bisexuals, has released a video called ‘No Bystanders’.
The film demonstrates that, unchecked, the abusive language children learn in the playground stays with them into adulthood. It encourages people – including gay people – to check their own language, and pledge not to be a bystander whenever they hear it from others.
A simple idea, nicely executed.
Us vs Th3m, a campaign group specialising in creating popular satirical websites, have released Wronga.
It’s a website that functions in a similar way to short term loans companies such as Wonga, but it gives a clearer picture as to the amount you would owe if you borrow money over a longer period of time.
For example, it highlights that if you borrow £10 from “Wronga” for 7 years you’ll owe £48,750,609,537.
It’s a clever way to bring to attention to the vast amounts of debt that users of short term loans companies might land themselves in if they miss payments.
The creative attention to detail is strong – nestled in the typical corporate-style ‘green grass in website header’ is what appears to be a steaming pile of animal faeces crawling with flies. Nice.
The Economist have released a new batch of their popular ‘Where do you stand?’ poster campaign.
Issues covered in this series are fracking, Britain’s place in the EU and the morality of electronic surveillance.
The visuals are as impressive as ever and once again I’m left thinking that both sides are right.
The Economist has released the latest instalment of their popular ‘Where do you stand?’ poster campaign.
One poster questions whether government investment is best directed at the old or at the young in society. A second looks at whether booming Chinese investment in Africa is good or bad for the lives of ordinary Africans. And a third asks whether Germany’s de-facto leadership of the EU is sinking or saving it.
(NB. I am involved in this campaign, any comments will be met with extreme hypersensitivity).
I somehow managed to miss this last month, but I thought it so interesting that it’s worth sharing for anyone else that may also be slow on the uptake.
The tobacco giant JTI giant ran a national advertising campaign against plain cigarette packaging in response to the government proposals to include legislation on the issue in the Queen’s speech.
The print ad uses a letter from a Department of Health official to the Australian government, obtained under the Freedom of Information Act, to accuse the government of implementing plain packaging proposals despite the fact that “there isn’t any hard evidence to show that it works.”
It’s a brilliant piece of advertising. The British public hate the nanny state and this ad very cleverly uses the government’s own words to accuse them of intervening without basis.
The ‘We couldn’t have put it better ourselves’ line is a political advertising classic and is usually accompanied by a quotation taken completely out of context. The damning thing about this execution is that the letter is shown in whole.
The letter was dismissed by the Department of Health, which said evidence and research has since been developed. But the enforcement of plain packaging was dropped by the government days before the Queen’s speech… no doubt ALL because of this ad…
The Coalition For Equal Marriage have produced a video to promote changing laws around same sex marriage.
The short film shows British forces returning home to greet their loved ones, with the reunion of one male soldier and his male partner soon turning into a surprise marriage proposal.
The video highlights that people have the right to serve in British military regardless of sexuality, but are not currently able to celebrate their love and commitment with civil marriage.
The video is nicely put together and, whilst it’s on the cheesy side of things, seems to have got a decent amount of traction after only a couple of days. Supporters are encouraged to use the hashtag #equalmarriage.
Cancer Research have released a new video calling for signatures to a petition that seeks to remove branding from cigarette packaging.
The ad shows a group of 10-year-old children discussing cigarette boxes, to illustrate how young people are affected by the different colours and designs.
The film concludes with the thought: “Unbranding cigarette packs won’t stop everyone from smoking, but it will give millions of kids one less reason to start”.
I can’t comment neutrally, as this was made by my agency, but I found it incredibly impactful. It’s a clever advertising idea, based on solid research that suggests cigarette packaging is attractive to young people.
By using children as the creative vehicle, it enables adults who “know better than to fall for some pretty colours on a cardboard box” to support the campaign, as they can feel they’re acting for kids who they perceive to be more vulnerable to brands than themselves.
The left wing pressure group 38 Degrees are trying to raise funds to run an outdoor advertising campaign about the NHS. The ambition of the ads is to raise public awareness of the reforms and convince David Cameron that the NHS will be an election issue if he doesn’t rethink his plans.
They’ve so far raised over £80, 000 of their £100, 000 target and it seems likely that the ads will run. Just over 6000 different individuals have donated, which is not an insignificant number of advocates.
The posters are ‘hard working’ (adspeak for unambitious and requiring minimal effort from the observer), but they will do a job for those already interested in the campaign. However, the hope for the posters, as stated by 38 degrees, is to scare the uninformed into taking an interest in the reforms. I’m not sure this slightly bland creative will achieve that.
(Thanks to Sarah Sternberg for sending).
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