Homes for Britain: Westminster station advertising

floorboards westminster homes for britain

Carpet homes for britain poster westminster

Bathroom floor homes for britain westminster poster

Homes for Britain are currently running a month-long ‘station domination’ of Westminster Station; some examples of the creative work are above.

Homes for Britain is a new campaign group backed by organisations across the housing sector including Crisis, the National Housing Federation and the Chartered Institute of Housing.  They aim to bring together all those who believe that everyone has a right to a decent affordable home to call their own.

Westminster station has loads of different spaces to advertise on and the Homes for Britain posters price up how much it would cost to buy a home the size of each format, highlighting the ridiculous prices that people are expected to pay.  Those featured above are the 6 sheet (read: like the ones on the side of bus stations) executions, but there’s all sorts covering the whole station.

The posters will stay on display in Westminster Tube station until April and aim to give politicians and policy-makers a daily reminder that the housing crisis is out of control and that the next government needs to do something about it.

FULL DISCLOSURE: I’m involved in this campaign and so will be hypersensitive (and likely overreact) to any commentary.

Kids Company – See the child, change the system

Kids Company, the charity for vulnerable children, have started a campaign that is overtly political in nature, as opposed to their usual fundraising and awareness-driving activity.

The ad features a voice-over by a child who talks about where she lives and plays, accompanied by slum-like images and powerfully makes the point that politicians aren’t doing enough to improve the lives of vulnerable children.

The sense the viewer gets is that there is a never-ending cycle of cruelty and neglect amongst parts of the child population.  The film is designed to stimulate a strong sense of injustice and I can imagine it will provoke the desired reaction of getting people signing the petition.

Once people have signed the petition they are encouraged to upload a photo of themselves as a child to Facebook and share the campaign.  This is a nice viral hook, playing brilliantly to peoples vanity, and should help spread the message further.

The campaign is running in cinema, online, radio, social media, outdoor and press.

Stonewall: No Bystanders

Stonewall, a campaign for equality and justice for lesbians, gay men and bisexuals, has released a video called ‘No Bystanders’.

The film demonstrates that, unchecked, the abusive language children learn in the playground stays with them into adulthood. It encourages people – including gay people – to check their own language, and pledge not to be a bystander whenever they hear it from others.

A simple idea, nicely executed.

Wronga

Wronga

 

Us vs Th3m, a campaign group specialising in creating popular satirical websites, have released Wronga.

It’s a website that functions in a similar way to short term loans companies such as Wonga, but it gives a clearer picture as to the amount you would owe if you borrow money over a longer period of time.

For example, it highlights that if you borrow £10 from “Wronga” for 7 years you’ll owe £48,750,609,537.

It’s a clever way to bring to attention to the vast amounts of debt that users of short term loans companies might land themselves in if they miss payments.

The creative attention to detail is strong – nestled in the typical corporate-style ‘green grass in website header’ is what appears to be a steaming pile of animal faeces crawling with flies.  Nice.

The Economist: Where do you stand? (June 2013)

The Economist has released the latest instalment of their popular ‘Where do you stand?’ poster campaign.

One poster questions whether government investment is best directed at the old or at the young in society.  A second looks at whether booming Chinese investment in Africa is good or bad for the lives of ordinary Africans.  And a third asks whether Germany’s de-facto leadership of the EU is sinking or saving it.

(NB. I am involved in this campaign, any comments will be met with extreme hypersensitivity).

Economist where do you stand government should spend more on the old bank note economist poster where do you stand government should spend more on the young bank note

 

Booming chinese investment in africa is bad for africans Booming chinese investment in africa is good for africans

 

Economist where do you stand advert germany is sinking europe merkel devil Economist where do you stand advert germany saving europe merkel angel

Anti-plain packaging ad

205227_DT_JTI.indd

 

I somehow managed to miss this last month, but I thought it so interesting that it’s worth sharing for anyone else that may also be slow on the uptake.

The tobacco giant JTI giant ran a national advertising campaign against plain cigarette packaging in response to the government proposals to include legislation on the issue in the Queen’s speech.

The print ad uses a letter from a Department of Health official to the Australian government, obtained under the Freedom of Information Act, to accuse the government of implementing plain packaging proposals despite the fact that “there isn’t any hard evidence to show that it works.”

It’s a brilliant piece of advertising.  The British public hate the nanny state and this ad very cleverly uses the government’s own words to accuse them of intervening without basis.

The ‘We couldn’t have put it better ourselves’ line is a political advertising classic and is usually accompanied by a quotation taken completely out of context.  The damning thing about this execution is that the letter is shown in whole.

The letter was dismissed by the Department of Health, which said evidence and research has since been developed.  But the enforcement of plain packaging was dropped by the government days before the Queen’s speech… no doubt ALL because of this ad…