The Yes to Scottish Independence campaign have released this nicely art directed piece of communication.
The real challenge with creating communications for the independence referendum is to deliver a simple message when the issues are often relatively complex constitutional matters.
This image nicely conveys the broad emotive sentiment of the Yes campaign which is “our future should be in our hands”. It doesn’t get bogged down in the detail of currency unions, tax relief on savings or EU ascension.
The Yes Campaign obviously don’t feel they’re at the stage where wavering voters will respond well to communications which don’t at least pretend to be ‘giving information about the vote’. But I wonder how much longer until they ditch any pretence at rational information giving and go purely for the gushy stuff.
The Better Together campaign that is hoping to convince the Scottish electorate to vote to stay in the United Kingdom have released the above very striking image.
A range of economic commentators and policy makers, from Bank of England Governor Mark Carney to Chief Economist at the FT, have recently intervened to highlight the problems that Scotland will face with their currency if they do indeed leave the Union.
The above image is brilliantly simple and will play gently on the minds of voters still worrying about the economic impact of a ‘Yes’ majority.
‘No To UK Partition’ have released an amusing and compelling video which aims to persuade the Scottish electorate to vote against independence.
This style of animated video and stilted, computer generated speech is a popular technique for lampooning various industries and stereotypes online.
This is the first campaign video I’ve seen for the Scottish referendum, but on this early showing, it should be a good one.