Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of nine days on his Instagram account.
It has certainly created some noise around his candidacy, which is fairly impressive given 12 Republicans have already declared that they’re seeking the nomination.
The campaign deciding to make a big deal out of their logo might seem like a big and unnecessary risk, as design and branding is famously subjective and ripe for ridicule.
However, the real risk is that his candidacy announcement is completely ignored. By taking a risk he’s made sure that people are at least talking about him. Very smart.
Chris Christie was last night re-elected as New Jersey governor with a 60-39 per cent win over Democrat Barbara Buono. The result is significant as New Jersey is a Democrat state (it voted for Obama over Romney by a margin of 18 points) but the Republican candidate won the day comfortably.
Early data shows that Christie drew substantial support from moderate and independent voters, something which the Republican Party have struggled to do on the national stage.
The accepted wisdom amongst most commentators seems to be that whilst Christie is a social conservative and economic liberal (i.e. a typical Republican) he didn’t let cultural issues didn’t come into play; there were no dog whistle politics and race didn’t come into it even tacitly.
The ad I’ve included above shows former NBA superstar Shaquille O’Neal endorsing Christie; not many Republicans can claim black, West Coast, sporting celebrities amongst their advocate base.
Christie’s record is also notable for the fact that he worked with Democrats such as president Obama on bipartisan issues; this is unlike the stubbornness and bloodymindedness that has been said to characterise much of the current Republican Party leadership.
Chris Christie is now seen as a front-running candidate for the Republican nomination for the White House race in 2016. Christie didn’t shy away from that fact during his acceptance speech stating:
“I know that if we can do this in Trenton, New Jersey, maybe the folks in Washington should tune into their TV sets, and see how’s done”
Watch the above advert ‘Obamaville’ by Rick Santorum’s campaign all the way through… Did you see it??
If not, watch this:
Santorum’s campaign have been caught using subliminal techniques in their advertising to try to build a cognitive connection between US President Barak Obama with the President and dictator of Iran Mahmoud Ahmadinejad.
This really is an all new low for political advertising, the Santorum candidacy and the Republican Party. It’s so morally bankrupt that it’s almost comical.
Republican (and Tea Party) Super Pac FreedomWorks for America have launched a website to try and unseat one of their own – Senator Richard Lugar. The sitting Republican Senator has been in office in the State of Indiana since 1977.
FreedomWorks for America aggressively support their preferred candidates and are never shy in taking on incumbent Republicans.
Senator Lugar is being attacked for not having lived in Indiana since 1977, when he moved to McLean, Virginia. According to the SuperPac, when he visits Indiana, he stays at taxpayer-funded hotels. The US constitution states that Senators must live in the state in which they hold office, so if the accusations are justified, Lugar is breaking the law.
The tongue-in-cheek website invites the population of Indiana to send an email to Senator Lugar offering him a place to stay next time he’s visiting the state, thus saving the tax-payer some cash. Once you send an email, you’re invited to contribute to the campaign.
It’s a neat little campaign which would have been relatively cheap to put together, but provided that the issue is salient enough, could end up yielding significant contributions.
Wesleyan Media Project have released data which shows the massive extent to which Romney and his supporters dominated the Florida airwaves. Romney and his SuperPacs ran almost 13,000 ads on broadcast television across the state, whilst Gingrich and his supporters have aired only 200 spots.
Newt is fighting an advertising battle reminiscent of King Leonidas and his famous 300. With such huge numbers against him, Newt needs find his creative equivalent of the ‘Hot Gates’ of Thermopylae.
If Newt can create copy which has enough magic to go viral (as Will.I.AM managed to do for Obama in 2008), he could make Romney’s numbers count for nothing.
Here’s a nice little voter-generated ad that’s doing the rounds on social networks together. The image highlights the difference between the way in which Obama and Romney treat blue collar / service workers: Romney is pictured getting his shoes shined, whilst Obama gives a cleaner a fist bump.
It’s interesting to see that Romney’s personal wealth is quickly becoming a real sweet spot for attack. It seems so un-American to attack someone for business success, but clearly things like the Wall St Crash and the Occupy movement have fundamentally altered the middle ground of politics.
This is advert, paid for by a Newt Gingrich supporting SuperPac, is the most impressive piece of attack communication I’ve seen of the Presidential race thus far.
The live TV debates are, arguably, the single most important communication factor in a Presidential contest and this piece of prophetic advertising will no doubt haunt the dreams of any Republicans weakly leaning towards Romney.
Almost every candidate in history has been accused of ‘flip-flopping’ and ‘u-turning’ at some stage, to the extent that the accusation has lost meaning. This advert brings home to roost what the realities of having a ‘pragmatic’ Presidential candidate will be.
The ad also contributes to the wealth of communications that question (gaff-prone) Romney’s ability to take on Obama from the podium.
This flip-flop spot is so much more powerful than yet another ad that takes a quote from a candidate (out of context, of course) from years prior and contrasts it with a quote from the present day.
Gingrich’s SuperPac ‘Winning Our Future’ is reported to be raking in donations by the millions of dollars. With a win in South Carolina under Newt’s belt and this strong attack ad on the airwaves, I bet Team Romney are beginning to feel a little less certain about things.