Don’t let the Tories hit you with VAT

  

The Labour have attacked the Tories on VAT in their latest poster.

George Osborne had repeatedly refused to rule out raising the tax, which seems to have led Labour to campaign on the issue.

The poster is a slight pastiche of the Tory’s ‘wrecking ball’ execution, which I assume is a deliberate if slightly opaque reference.

Surely the headline should have been “don’t let the Tories hit you with VAT” – am I right??

I’m right.

David Prescott – A Fresh Start for Gainsborough

One of the most exciting things about general election time is seeing some of the constituency level battles playing out.

This video David Prescott’s campaign has produced seems to be getting lots of compliments online, and rightly so.  It’s very nicely shot, the candidate speaks fluently and the whole piece just has a lovely authenticity to it.

I suspect in the final days of the campaign floating voters will be hitting the search engines to find out who their local candidates are and, as video ranks so highly on Google, the chances of videos such as these getting seen by the correct audience are pretty good.

I understand this was shot by Jack Slater (), I wouldn’t be surprised if other candidates give him a call between now and May 7th.

David Cameron debates David Cameron on the debates

The Labour Party have released a fantastic video featuring David Cameron explaining why David Cameron should stop running scared from the TV debates.

This is absolutely damning of David Cameron’s attempts to avoid facing Ed Miliband.

The production is very well done.  It’s light, jocular tone brilliantly mocks the ridiculousness of Cameron’s position of having relentlessly demanded TV debates in 2010 and now trying to duck them as they no longer suit the political landscape.

You can’t trust Nick Clegg

You cant trust Nick Clegg logo

You cant trust Clegg VAT bombshell

The Labour Party have released a line of attack against the Lib Dems and their leader Nick Clegg which I suspect will run until polling day in May next year.

The ‘You Can’t Trust Nick Clegg’ line is a classic piece of political attack against any opponent who has broken promises and the effectiveness of its deployment is usual dependent on how blatantly the party / politician in question has gone against their word.  In this case, the slogan lands as heavily as a piano lobbed off a tall building.

Labour Party Election Broadcast 2014: The Un-credible Shrinking Man

The Labour Party have released a new party election broadcast in advance of the European and Local elections taking place on 22nd May.

The video, shot in black and white and filmed in the style of a Harry Enfield Cholmondley Warner sketch, is set around the Cabinet table and shows Nick Clegg being verbally beaten into submission – and physically shrinking – by a domineering David Cameron.

It’s very professionally put together, but the strategy and creative execution seems like a big mistake to me.

I think the tone is very sneering and slightly mean-spirited.  Obviously they’re trying to attribute those values to the Tories, but I think it’s backfired.  It feels like the Labour Party are being disdainful, arrogant and condescending towards Clegg and the Lib Dems.

The preposterous portrayal of the Conservative Party as old-fashioned toffs just doesn’t ring true.  Whilst lots of people will disagree with Tory policies, I don’t think many people will find the characterisation of the Tory’s in this video fair, funny or appropriate.

Class warfare doesn’t tend to play very well with the British electorate.  It certainly didn’t during the Crewe and Nantwich by-election in 2008 and I don’t think the public will have suddenly taken to it since.

The attack is not insightful, clever or particularly funny.  I’m amazed it got signed off by the famously conservative Labour Party command.  I would have thought the bit in the script where it says “we see a naked / miniature Nick Clegg chased down the Cabinet table by a cat” would have set off some alarm bells in the leadership’s heads.

I genuinely wouldn’t be surprised if this gets pulled before long.

My Tory Bingo: user generated versions

tory bingo get pissed proles you might as well Tory bingo cabinet

What does the Tory Party offer a white kid from brixton beer and bingo

The #torybingo Twitter storm continues today, having dominated discussion around yesterday’s budget from around 9pm last night.  Activists with image manipulation skills are now adding further fuel to the piss-taking by producing their own related imagery.

There is a tumblr account logging many of the posts and countless more plastered across social networks.

The three above are my personal favourites.  One is a pastiche of the original poster but instead carries the headline “Get pissed, proles.  You might as well, your zero hour contracts give you plenty of spare time”.   Another shows David Cameron’s coalition cabinet as a bingo arena.  And the final one is a parody of a poster from John Major’s Conservative Party leadership which appealed to working class voters.

Very good.

We’ve all got budgets George

Labour poster budget 2014 we have all got budgets worse off with tories

The Labour Party have released a poster to coincide with the UK coalition government’s budget.

The poster shows a woman, vaguely resembling the Chancellor, standing outside a house numbered 11 holding a red shopping bag carrying the message “We’ve all got budgets George.”

Interestingly, the Labour Party have created a new word for the poster ‘hardworking’.* Or, perhaps the poster is only running in the little known town of Hardworking, a town where people only speak in Labour Party buzzwords and sound bites?  Considering the Party’s finances this is not completely ridiculous.

The poster is ok.  It makes sense (if you forgive the typo), it’s timely and contains an idea.

Can I see many people sharing it or journalists writing about it?  No.  It’s just not that interesting.

The battle lines for the UK general election 2015 are very clearly drawn and this poster clearly shows the Labour Party’s strategy: position Labour as the party for those still feeling the squeeze.  The challenge now is to produce some exciting creative that breathes air into that strategy and inspires supporters and undecided voters.  This execution doesn’t quite hit that mark.

*Update* I’ve been reliably informed by many, many people that ‘hardworking’ is not only a word but indeed the correct spelling of the adjective of hard-working. I should really check these things before mouthing off. Apologies to the copywriter, the account man and the client.