In case there’s anyone left in Britain that hasn’t seen the Conservative Party’s ‘tax bombshell’ poster from 1992, or the numerous reworkings of it since, the Labour Party have kindly adapted it in time for the Autumn Statement.
That must have taken ages to come up with…
The Labour Party have released a very strong new video that attacks David Cameron and his governments management and reforms of the NHS.
It borrows from US-style attack ads in two ways:
1. The use of haunting, unsettling music combined with emphatic drum beats when key points are made.
2. Use of historical video footage of the subject of the attack making promises which is then interspersed with ‘facts’ which show the subject to have lied / failed / fallen short.
It’s great to see a British political party producing a piece of video content outside of election time that is coherent, single-minded and with decent production values.
I’m sure the Labour Party have realised in producing this piece of video that making quality content doesn’t have to be expensive. This film would not have required an external director, crew, cast, location permits, lights or cameras.
All that was needed was someone who can use a piece of video editing software and the hard work of one person to sift through the archives of footage and recordings of David Cameron to find relevant NHS commentary.
If I was the Labour Party I would use volunteers to find YouTube footage of David Cameron and George Osborne and ask them to download the files and note the time codes where they comment on areas of possible attack. Then, when the Party needs to quickly respond to something in the news agenda, the video editor has an existing archive of content which they can piece together and have published online in a matter of hours.
Labour have assembled the team that will lead the party into the 2015 general election.
Douglas Alexander MP has been made the chair of election strategy. Given that he was the General Election Co-Ordinator for Labour’s failed 2010 effort, some outsiders are surprised at his nomination. However, having served under both Brown and Blair he is seen as a more neutral choice than his predecessor Tom Watson.
And given the task – selling Gordon Brown to a nation weary from 13 years of Labour rule and in a deep recession – he must be congratulated for preventing the Tory’s from getting a majority.
Spencer Livermore becomes Campaign Director. His private sector experience is impressive; he set up and runs Thirty Six Strategy, Blue Rubicon’s strategy consulting arm and has previously been a senior strategist at both Saatchi & Saatchi and Fallon.
As well as that, for ten years from 1997, Spencer was a senior New Labour election strategist, as Director of Strategy to the UK Prime Minister in 10 Downing Street, and as Chief Strategy Adviser to the Chancellor of the Exchequer. He was a member of the election-winning campaign team in the General Elections of 1997, 2001 and 2005, and was listed by Philip Gould in The Unfinished Revolution as one of seven people who devised the strategy for the 2001 and 2005 General Elections.
Exciting times ahead for the guys in red.
Unite have released a poster which attacks the upper class hierarchy of the Coalition Government.
It was created by TBWA\London and is live on a digital billboard carrying van, which is being driven around Manchester during Conservative Party Conference.
The poster emulates the promotional material for ITV’s period drama ‘Downton Abbey’. The heads of the cabinet have been superimposed on the bodies of characters from the show.
Conservatives have taken the place of members of the Crawley family with the Liberal Democrats as their servants, with the deputy prime minister, Nick Clegg, as the head butler.
The end line “Please, no second series” is very clever, pleading with the people of Manchester to not award the government with another term
The Labour Party’s press team did a fantastic job yesterday of releasing content across social media before, during and after Ed Miliband’s conference speech.
The Party is getting better and better at amplifying these big set piece occasions. The quality of the creative materials also continues to improve.
The timely nature of the content distribution and the higher production values of the creative are two factors that increase the likelihood that supporters will share it.
It will be interesting to see if the Tories follow suit next week.
Last week Campaign Magazine, the UK’s leading advertising trade magazine, ran a front cover story outlining the Labour Party’s intent to secure the services of an advertising agency to help them fight the 2015 general election.
The article outlined that Tom Watson MP would be leading the search.
Unfortunately for agencies who might have eagerly penned exploratory notes proclaiming their interest and fitness for the role to Tom Watson, the Party’s Deputy Chairman and Election Co-ordinator subsequently resigned later that day.
I would assume that this would cause a pause in the pitch process, whilst the Party decides who will take over the Election Co-ordinator role, but I would be very interested to know if anyone has any more information.
Here’s a bit of fun for the Easter break: a piece of positive advertising on behalf of the Labour Party for their leader Ed Miliband carrying the headline “He’s an egghead, but a good egg”.
The public regard the Labour leader as a bit of a geek and this piece of communication playfully acknowledges that before letting them know he’s a nice guy too.
David Cameron’s personal poll ratings remain high and people are yet to see Miliband as ‘someone they’d like to have a drink with’. For Labour to succeed in 2015, they need to start making Miliband connect with the electorate; authentic communications such as this are a step in the right direction.
The Leader of the Opposition Ed Miliband made a real feature of the phrase “Downgraded Chancellor” throughout his speech. He also made a point about it being possible to fit the Coalition government’s budget into a single tweet.
The Labour Party subsequently released the image above which featured both pieces of messaging.
The Labour Party released this image almost immediately after Ed Miliband made the exact same point in his Budget response in The House of Commons.
This synergy between broadcast and social execution is great and is something that all political parties and causes should be trying to achieve.
Here’s a few Budget Day memes which attack George Osborne and feature the end line “Well done, George”.
The various headlines use the lines of attack that Labour will no doubt be using to attack the Chancellor on his big day.