The Israel Defense Forces have been running a Facebook page since 2011. During the most recent and ongoing conflict the IDF have been posting creative content communicating updates about their operations and justifying their actions.
The objective of the communications is to get people both inside and outside the reason to understand their response and make sure that their case is being made in the battle on the airwaves.
It’s very well put together and is an interesting example of contemporary propaganda.
Thanks to @chchristiaens for alerting me to it.
As Israel is undoubtedly the topic of the day, here’s the latest Obama electoral parodoy to impact the Israeli elections. The video is a version of ‘Obama Girl’ and is in support of front-running prime ministerial candidate Tzipi Livni. However funny / cringeworthy the video is, such content will be colossally overshadowed by communication that tries to frame how candidates have performed during these grave events.
It’s slightly worrying that I’m already looking forward to singing and dancing ‘Cameron Chameleons’ or ‘Boom and busting-a-move Browns’…
After the successful election of Obama and his campaign receiving the highest plaudits from anyone with a vague interest in politics or advertising, it was obvious that anyone seeking election across the world would try and borrow a few ideas.
I was wondering how far anyone would push it… Having seen Benjamin Netanyahu’s website, the answer is - REALLY QUITE QUITE FAR. Included in the rip-off are: the colors, the fonts, the icons for donating and volunteering, the use of embedded video, and the social networking Facebook-type options. They didn’t quite stretch to ‘yes we can’, but I’ll bet you a fiver it won’t be long until someone has the gumption to go for it.