Sex Sells

Vote for me?

Vote for me?

Camilla Ferranit, pictured above, makes up one of many other glamorous faces that Silvio Berlusconi has unveiled as prospective European Parliamentary MPs for Italy. 

If his candidates are political lightweights and don’t have an idea between them, this is a shameless PR stunt that will doubtless backfire.  The vast majority of people take elections for who will represent them very seriously and any attempt to turn the European elections into a beauty contest will almost certainly be rebuffed.

However, if they are equally or more politically competent, driven and engaged with the population than a bunch of grey haired fella’s then I applaud Mr Berlusconi for bringing in to politics, in his words, “new and young faces”.

EU Fudge – Jamie Oliveoil

A really well produced, funny and compelling piece of advertising by the  Tax Payers’ Alliance.  It features a Jamie Oliver doppelganger cooking up a recipe for disaster that represents the EU.  I’m amazed this hasn’t had more views, seems like the sort of thing that the slightly disgruntled Daily Mail readers would pass on to their friends in an instant.

A Manifesto In Every Corner of Europe

The Party of European Socialism has launched its Europe-wide election campaign.  One element of the campaign comprises of a photo competition that challenges supporters to take photos of themselves with ‘the manifesto cube’ (downloadable in every EU language from the campaign website) in front of a local landmark or with a local personality.

Here are some UK entries to the competition:

PES Cube

PES Cube TATE

PES Cube Jim Fitzpatrick MP

It’s a really fun, innovative and engaging way to launch a manifesto that enables supporters in a pan-European campaign to localise and personalise the campaign. 

This is a brilliant social media campaign.  By supporters sharing photos on their blog / facebook friends and potential supporters will see it, as well as other supporters who they have never met and live far away across borders; this creates a feeling of a united, international movement that will inspire activists to do more and potential supporters to join in.