Category Archives: EU Elections

German Green Party ad: The common snail

Here’s a very funny (and angry) ad for the Green Party that is currently running in Germany in advance of their general election that takes places in less than a month.

It features a fake naturalist discussing the common snail and intersperses the film with footage of the ruling CDU/FDP government lazing around parliament and generally looking foolish.

Here’s a short excerpt of the voice over:

As they linger in their natural resting place we can see that, due to their lack of spines, they do not orient themselves with an inner compass but just point their feelers whichever way the wind is blowing.

There’s a lot of care and attention to detail that has gone into the production.  The set of the naturalist’s office is well-crafted and the character gives a great performance.  The black and white imagery of the government contrasts brilliantly with the dull muted tones of the office and helps create a good sense of urgency and distress in the attack ad.

There’s a good round up of campaign advertising currently on air in Germany available on this post on the FT (thanks to @chchristiaens for sending).

We have more to offer

We have more to offer

As you know, I like to keep you abreast of political advertising from across the globe – so here’s an execution the German CDU are running in the lead up to the general election in 7 weeks time.  The strap line reads “We have more to offer”.  This isn’t a joke, but US based political advertising blogger ’30 or 60′ is unsure the PR coup will translate into votes.

Libertas – Make Your Own Political Advert

Libertas create your own ad

Libertas have launched the most interactive, innovate and ambitious piece of political advertising yet created for the EU elections.  Supporters can choose a template for an advert, upload a photo and message and then publish it.  Not only does it give you the option to send on the advert to friends and prospective supporters, it also serves the advert straight on to myspace.com.

See my example on the top left – don’t worry this is not a sudden diversion from this blogs politically neutral standpoint to plead with you to vote Libertas, but a demonstration of the ease with which one can personalise and use this application.

This is a real lesson in political advertising for the more mainstream parties.  If a minority party can create engaging and exciting content why can’t those who aspire to gaining a plurality of votes from the British public?

Election, what election?

Alastair

Alastair Campbell has written an interesting article highlighting the lack of political advertising in the UK around the EU elections.  He gives anecdotal evidence of Rome being plastered with posters and leaflets, whilst the only campaign materials he saw from his journey from Heathrow to his house was the ‘vote Labour’ poster in his front window.

Something has to change with regards to how this country funds political communication.

Searchlight, the BNP and Clear Channel

bnp_poster_pigs

Clear Channel, the UK’s market leader in outdooor advertising, have been attacked for providing media space to the BNP. Searchlight, the anti-racist and anti-fascist organisation based in the UK, have been organising action against the company.

Clear Channel have claimed no wrong doing, stating that their company policy was to “allow legal and legitimate political parties to engage in campaigning and maintain free speech” and that it will accept advertising from such parties without “bias or favour, regardless of the company’s own views.”

The message in above piece of political advertising ‘punish the pigs by voting BNP’ is a classic piece of nationalist populism.  Fascist nationalist parties throughout history have reaped success from public anger over establishment corruption and jingoism; in this respect the EU elections could prove furtile recruiting grounds for the BNP.

The anger and hate that flows from the communication might be attractive to an extremist few, but I image most people – even those deeply disenchanted by the expenses row – will find it alienating and forbidding.

Green Party Broadcast

A classic ‘real people’ broadcast.  It communicates their 2 messages, clearly and simply – 1) vote Green for European investment in our economy 2) Vote Green to help save the planet, for the sake of your kids. 

It starts off quite slowly, but the emotional climax is brilliantly done.  A nice music score and the light, pleasant, unimposing tone of the people featured in the video make it highly likely to evoke the reaction ‘this party understand my concerns’ and ‘this is a political party for me’  from floating middle-class voters who are disenchated with the more established parties.

On the basis of this broadcast, I wouldn’t be surprised if The Green Party do well in Ireland next week.

UKIP Party Political Broadcast

This could be forgiven for mistaking it for an ‘Injury Lawyers 4 U’ advert, which is about as damning as it gets.  Nigel Farage could easily be the ‘serious, qualified lawyer’ telling you to take you employer to court.  Obviously UKIP budgets are not huge, so they are forgiven to a certain extent, but this really does look cheap.  And it really is boring. 

As some of the comments on here previously have pointed out (thanks Theo), political parties HAVE to fill over 4 minutes of air time.  The result is long, boring, cheap looking content.  The rules on political broadcasts and political advertising in this country are so out of date it’s ridiculous.