Category Archives: Environmental

The Wave

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The Wave is a demonstration that is taking place this Saturday (05-12-09) ahead of the UN climate summit in Copenhagen.  Part of a global series of public actions, The Wave will call on world leaders to secure a fair international deal to stop global warming.

Their website has a nice, simple design.  In accordance with their aim to attract people from across the political spectrum, it’s not too shouty, preachy or aggressive.  The site encourages demonstrators to bring blue gloves on the day in order to take part in the wave at the climax of the days events.  This is fun, light-hearted approach has doubtless popularised the event and made it more mainstream than other climate-related marches.

The Wave has stirred up a huge amount of chatter on Twitter and the user-generated content function on the website, which encourages people to send in videos of themselves and their friends waving in support, will have helped give this campaign a really long tail.

Green Party NZ adverts win effectiveness prize

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green party vote for us

green-party-vote for us skateboarders

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special Group, won 3 gold awards at the NZ advertising effectiveness awards last week.

This campaign is one of my all time favourites.  A single-minded, brutally simple and evocative strategy that has been executed with some stunning photography, disciplined copy writting and careful art direction.  Powerful stuff.

Green Party Posters – Labour is old news

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gordon-brighton-billboard-green-party

straw-billboard-green-party-old-news

mandelson-green-party-poster

A fantastic new billboard campaign for The Green Party by Glue London.  The campaign reminds Brighton constituents and visiting Labour Party activists about the Green Party’s recent victory over Labour in the EU Parliamentary elections.

The use of collaged newspaper to create images of Labour’s big beasts and the headline copy of ‘Labour is old news’ is very smart and beautifully executed.

10:10

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10 - 10 everyones at it

The launch of 10:10, a new climate change organization, takes place at The Tate Modern tonight between 4-7pm. 

10:10 aims to bolster grassroots support for tough action against global warming ahead of the key global summit in Copenhagen in December.  The organization is back by a huge number of companies and public figures and seeks a commitment to reduce 10% Co2 by the end of 2010. 

If the above flyer for tonight’s event is anything to go by, their campaign communications should be pretty cool.

Ed’s Pledge – Miliband to save the world?

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Miliiband saves the world?

Miliband saves the world?

I just can’t believe how self-indulgent and transparent Miliband and his supporters in Labour HQ are being with their latest campaign.  The Labour Party have sent party members an email asking them to sign up to and invite their friends to join ‘Ed’s Pledge’.  Ed’s pledge is as follows:

” I’ll be pushing for clear action to get a global climate deal that’s ambitious, effective and fair. This means ambitious cuts in greenhouse gas emissions, keeping countries to their word and supporting poorer countries in adapting to climate change. ”

What are people signing up for?  Ed Miliband to keep his word? The whole thing stinks of shameless self-promotion.

Not only have they chosen to launch a climate change campaign on the same morning as New Earth Deal, they have also decided to try and position Miliband as the champion of the grass-roots Copenhagen campaign.  This ‘campaign’ is nothing but a shameless attempt to profile Ed Miliband and will piss off a load of people who have been building towards Copenhagen for months.

New Earth Deal

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New Earth Deal

The campaign name doesn’t quite roll off the tongue, and its’ acronym – N.E.D – is the Scottish word for ‘chav’… but nevertheless I’m excited about this Wednesday’s launch of a new climate change campaign.  John Prescott is doing the honours for the launch in his capacity as of Europe’s ‘Rapporteur on Climate Change’… very fancy title John.

Earth Hour Poster

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earth hour Shepard Fairey

Frank Shepard Fairey (the guy who created the Obama ‘Hope’ image ) was commissioned to create a poster promoting the WWF’s 2009 Earth Hour (more info on March 28th’s big event here) and above is the fruits of his labour.

I’m not sure the title of ‘Vote Earth’ and the call to action of  ‘your light switch is your vote’ is as coherent as it could have been.  The logic police would call you up on the fact that if ‘your light switch is your vote’ then the two options would be ‘on’ or ‘off’ (I suppose if you say ‘earth’ in a french accent it sounds like ‘off’) and not ‘earth’.

I can see what John Howard means when he says that: “being paid-for advertising, [it] lacks something of the simplicity, immediacy and purity” of the Obama piece.  It was always a risk doing an ‘environmental version’ of the Obama piece; I think Earth Hour would have got the same PR if  they had commissioned  Shepard Fairey to do something completely different and it wouldn’t subsequently be judged to the same extortionately high standard as ‘hope’.