The Conservative Party have released a new party election broadcast, featuring a barrister cross-examining Gordon Brown for his supposed crimes against the electorate. It’s a nice idea and the film is well executed with very high production values.
In terms of the strategy, at this stage in the race I’m not convinced that voters need reminding of Gordon’s faults but instead need an excuse to vote for Cameron.
Very good.
(thanks to Roy for sending it on)
Please, please turn up your speakers and click on this link. Oh yes, Greg Knight, Conservative PPC for East Yorkshire, has recorded a song. This is bound to be a viral phenomenon.
A very funny video taking the piss out of Cameron and Osborne’s privileged backgrounds using a re-write of Pulp’s ‘Common People’ track. Great copy writing, appropriate visual imagery and unsurprisingly getting a huge amount of traction online.
The Conservative Party have released a new poster, to accompany their briefing and party political broadcast, that tries to remove the romance from the possibility of a hung parliament.
Very clear, very simple, very clever.
The Conservative Party have launched ‘The Hung Parliament Party’. The Tories openly admit that they are no longer competing against the Labour Party but instead against the possibility of a hung parliament. The Conservatives are obviously fearful that public perception of the possibility of a hung parliament is positive and are doing what they can to try and convince us otherwise.
I’m not sure creating a fake political party was the best creative vehicle for this campaign. People are overwhelming turned off by political parties, so why create a new one to dislike?
The Conservative Party have released a range of new executions in the poster campaign which launched last week. Nothing to add to what I said on the initial advert.
The Conservative Party have released a new poster accusing Brown of misleading the electorate over Tory policy on pensioners’ benefits. Cameron raised the issue during last night’s leaders debate.
Whilst the speed of the release of the poster is impressive, perhaps they should have spent a bit more time crafting the headline, as anyone who didn’t watch the debate will be left completely cold as to what “dodgy leaflets” is referring to.
Gordon Brown looking like Vicky Pollard is funny though.
David Schneider (of The Day Today and Alan Partridge fame) has made a very funny piece of light political satire called ‘You’re Nicked’. I’m not sure if the aim’s to take the piss out of Nick Clegg or David Cameron, but you finish watching the video feeling worse about both of them.
If nothing else, it shows that trying to stand for a ‘new politics’ requires a completely new vocabulary in order to avoid sounding like you’re dishing out empty rhetoric.
The new Conservative Party poster is on the topic of reform of the welfare state. It’s clear, simple and to the point. Cameron is shot to look like a man of the people – open neck white shirt with the sleeves rolled up and surrounded by the electorate. The poster communicates passion, energy and determination – all good things for a leader whose back is up against the wall.
