Category Archives: AV Referendum 2011

No to AV – One person, one vote

The ‘No’ campaign have released a very powerful poster that communicates the complexity of the Alternative Vote system.  People find politics confusing and complicated at the best of times, so telling the electorate that a new system may be even more mystifying is bound to make them react against it.

‘One person, one vote’ is also a founding principle of democracy in the minds of most people, so by insinuating that a new system might affect that cornerstone, this poster will certainly rile up those less informed about the detailed implications of the referendum.

This poster also allows the ‘No’ campaign to claim that it’s educating the electorate about the facts, rather than slinging mud.  In fact, the implication that AV would end ‘one person, one vote’ in the broader sense – as opposed to the fact that one will be able to enter votes preferentially  – is one of the more misleading claims that has been communicated in the campaign thus far.

No 2 AV video features Alan B’stard

Alan B’stard is up there with the great fictitious political characters and this broadcast ‘in favour’ of the alternative vote system doesn’t disappoint.

Very amusing and highly impactful.  I’m amazed it has had only around 5000 views after being live for 5 days.  Just goes to show how little the level of national interest there is in this referendum.

All anyone in the mainstream media seems to want to write about is The Royal Wedding (I curtsey as I type),  so maybe one of the campaigns should use that as creative platform.

Yes to AV use BNP’s Nick Griffin in latest poster

The ‘Yes2AV’ campaign, that are seeking to convince voters of the need for reform of the UK electoral system, are using extreme right-winger Nick Griffin as their boogeyman.

The BNP are urging their members to vote to keep the current FPTP format.  Those campaigning for change have pounced on this as an example of FPTP favouring minority views (though I’m not sure I follow that logic).

However, the way in which they’ve framed this point in the above poster is slightly more sinister.  The key message take out from the communication is “if you vote to keep the current system, you’re helping the BNP”.

Most people assumed that the ‘Yes’ campaign would opt for the ‘different kind of politics’ line of attack, but they’ve instead opted to use good, old-fashioned politics of fear.

Say No To President Clegg Poster

The NOtoAV campaign have released a poster featuring Nick Clegg – portrayed as Shepard Fairey depicted Obama – as the future President of Britain.

It’s a very powerful poster.  Voters hate the idea of political horse-trading behind closed doors in Westiminster.  Telling people that, under AV, it will be Nick Clegg who decides the outcome of every election and not them, will really irk.

Clegg is undoubtedly unpopular at the moment and proposing him as the leader of the ‘Yes’ camp is a smart move.

NOtoAV advert template

The Alternative Vote referendum campaign seemed to kick-off in earnest over the weekend.

The NotoAV campaign have released a poster template which encourages people to generate their own adverts and spread them via social media.

It’s not a bad effort, but it leaves quite a lot of work (creative and technical) for someone to able to make something that they would be happy to pass on to their friends.

I imagine a mydavidcameron-esque site will crop up sooner or later.

UPDATE – Here’s a couple of examples I’ve happened upon that have been created by the official campaign: