Benedict Pringle » Animal Rights

PETA to launch .xxx domain site

Benedict Pringle — Tue, 20 Sep 2011 15:23:40 +0000

The non-profit organisation animal rights organisation PETA is trying to raise awareness of veganism through a new website, using the yet-to-launched .xxx domain, which features a mix of pornography and graphic footage of animal suffering.

“We’re hoping to reach a whole new audience of people.. and show them things they didn’t anticipate seeing when they went to the PETA triple-X site,” said Lindsay Rajt, PETA’s associate director of campaigns.

Being one of the first brands to adapt a . xxx domain is a really smart PR coup. A porno / animal suffering website is not necessarily the greatest communications solution, however by using the .xxx domain PETA have got millions of pounds worth of PR.

It just goes to show, simply using a new technology platform in an unusual way – however basic – significantly lowers the creative bar required of your content to cause a stir..

Lydia Guevara poses for PETA

Benedict Pringle — Fri, 19 Jun 2009 15:04:03 +0000

Che Guevara’s daughter Lydia poses for PETA’s latest execution in their campaign for animal rights. She poses using carrots instead of bullets whilst mimicking her fathers iconic revolutionary image. It’s completely her call as to the honourability of her participation in the campaign using her relations equity; for me it seems cheap at best and dishonourable at worst.

Peta Political Advert Banned

Benedict Pringle — Wed, 04 Feb 2009 20:33:26 +0000

The above commercial for Peta was banned from being aired during the Super Bowl in order to avoid causing offense to the American public. Well it offended me, not because of its sexual nature, but because it is so completely crap.

If an organisation is serious about making people ‘Go Veg’, as oppose to grubby headline grabbing, there is any number of compelling rational and emotional messages to communicate. Saying ‘Veggies have better sex’ and then not even trying to back it up is so ridiculously pathetic that I can’t believe a supposedly serious organisation paid to have it made.