I’ve finally got around to posting this animated video by the Conservative Party which features Alex Salmond as a boogeyman who has Ed Miliband dancing to his tune.
The voice over is nicely done and it’s a well-crafted animation.
The juxtaposition of the serious tone throughout 90% of the film with the comedic ending works well.
The ridiculousness of the jig performed by the Labour leader is the nugget which has led to this video being shared widely and featured multiple times on prime time broadcast news.
The Labour Party have released a new poster featuring an X-Ray of a broken bone and headline criticising the Conservative’s handling of the NHS.
I have an issue with the logic of this poster. It features a headline talking about cuts and an image which shows a break.
This disconnect reduces the impact of the advert. The viewer doesn’t get any mental satisfaction as the point the poster is making is clouded by the inaccurate metaphore.
On Saturday The Guardian ran a piece on the most recent Tory poster which featured the great and the good of political advertising (and me) giving their thoughts.
You can read the full article here.
City AM did a nice feature on political advertising earlier this week, which I thought I’d share. And yes, it was very kind of them to quote me.
It’s good to see that the ‘Miliband in Salmond’s pocket’ ad is already making it into a list of great political ads. It certainly deserves to be there.
UKIP have released a new video and it watches like a trailer for a disaster movie. In a good way, I think.
The premise of the video is that last year Liberal Democrat leader Nick Clegg said the idea of an EU Army was a “Dangerous Fantasy”. However, this week Jean Claude Juncker – the current President of the European Commission – said that the EU needs an army.
The stars really aligned for UKIP on this one; it has all the ingredients for a perfect issue for them to campaign on. The usual components for a plum issue are outlined in the venn diagram below.
But THIS issue has the added bonus of Nick Clegg being proven wrong, so it’s unsurprising they’ve really pushed the boat out.
A symptom of UKIP’s excitement is that it’s bit of a frenzied blur of a trailer. But if the EU is something that rubs you up the wrong way already, this video will do a great job of getting you fired up.
I imagine grumpy 50+ year old men furiously posting this video on their Facebook page with comments like “WHAT DID WE TELL YOU??” and “FARAGE RIGHT, AGAIN!!”
Nigel Farage, UKIP’s leader tweeted a brilliant spoof of the new Conservative Party poster.
It features David Cameron sitting in the top pocket of Jean-Claude Juncker, the current President of the European Commission.
It’s relevant, timely and well-crafted – 3 factors that contribute to a brilliant piece of reactive political advertising.
Well played Nigel, well played.
The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket.
The poster relates to the fact that a Labour Party / SNP coalition government is a very possible outcome of the next general election.
The poster is designed to put off voters in England considering voting Labour. It tries to bring to life the fact that voting Labour could mean seeing Salmond being given a senior UK government post and the SNP having a controlling say in how the UK is governed.
This is the 2nd time the Conservative Party have used Salmond as a boogeyman so it must be testing positively in research groups on floating voters.
It’s an incredibly impactful poster. Certainly the best of the general election far. Salmond’s smug look accompanied by Miliband’s sheepish pose combine to create deeply provocative image.
I suspect this one will cause a bit of a stir…