Here’s a bit of fun for the Easter break: a piece of positive advertising on behalf of the Labour Party for their leader Ed Miliband carrying the headline “He’s an egghead, but a good egg”.
The public regard the Labour leader as a bit of a geek and this piece of communication playfully acknowledges that before letting them know he’s a nice guy too.
David Cameron’s personal poll ratings remain high and people are yet to see Miliband as ‘someone they’d like to have a drink with’. For Labour to succeed in 2015, they need to start making Miliband connect with the electorate; authentic communications such as this are a step in the right direction.
The Leader of the Opposition Ed Miliband made a real feature of the phrase “Downgraded Chancellor” throughout his speech. He also made a point about it being possible to fit the Coalition government’s budget into a single tweet.
The Labour Party subsequently released the image above which featured both pieces of messaging.
The Labour Party released this image almost immediately after Ed Miliband made the exact same point in his Budget response in The House of Commons.
This synergy between broadcast and social execution is great and is something that all political parties and causes should be trying to achieve.
Here’s a few Budget Day memes which attack George Osborne and feature the end line “Well done, George”.
The various headlines use the lines of attack that Labour will no doubt be using to attack the Chancellor on his big day.
Ed Miliband stars in a new party political broadcast by The Labour Party on the topic of immigration.
I wish it wasn’t important what a politician sounds like, but unfortunately it does. And Ed Miliband’s voice sounds really very odd in this broadcast. You can’t help The Leader having a cold on the day on the day of filming, but it doesn’t help the communication.
That aside, it’s a fairly solid broadcast. It seems that the political parties are more focused on not letting the googly of a political broadcast result in them hitting their own stumps, rather than attempt to hit it for six.
The comments section of the broadcast on YouTube watch page is also hilarious. The YouTube commenting community are not known for their unconditional ‘on message’ support, so either there has been an outbreak of contentedness or the Labour Party have sent out a message asking friends to post.