KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony (a Ugandan war lord known for kidnapping children for his army) famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
This video is getting a huge amount of hype at the moment, and rightly so. It’s an incredibly moving and inspirational video about a grass rootscampaign that has already had huge success.
As this is an election year in the USA, there will be countless numbers of pressure groups who try to make their cause an ‘election issue’. I doubt there will be many that top this effort.