Here’s a new video attacking George Osborne.
It follows the favoured Labour line of attack of ‘no time for a novice’ and features 4 girls shot in ‘casting couch’ style seemingly talking about the sort of man they want to… you know… do. But, and here comes the rug-pull, they are in fact talking about who they want in charge of the economy.
Some absolutely outstanding creative work from Team Saatchi for the EMMA Trust. This is art direction of the highest order.
I’m not sure they’re particularly appropriate for the target (white, working class), so they’re not a great pieces of advertising, but in terms of creative work I’ve not seen much better than this throughout the election.
(Thanks to Ed for sending through)
(thanks to Roy for sending it on)
Please, please turn up your speakers and click on this link. Oh yes, Greg Knight, Conservative PPC for East Yorkshire, has recorded a song. This is bound to be a viral phenomenon.
The campaigning organisation Don’t Judge My Family have released a hard-hitting, emotionally charged video urging people not to vote for David Cameron on May 6th. Don’t Judge My Family formed in opposition to the Conservative Party policy to give a tax break for married couples.
The tone is brilliantly balanced, conveying a quiet anger whilst maintaining a sense of levity and positivity. Powerful stuff.
A very funny video taking the piss out of Cameron and Osborne’s privileged backgrounds using a re-write of Pulp’s ‘Common People’ track. Great copy writing, appropriate visual imagery and unsurprisingly getting a huge amount of traction online.
The Conservative Party have released a new poster, to accompany their briefing and party political broadcast, that tries to remove the romance from the possibility of a hung parliament.
Very clear, very simple, very clever.
The Guardian ran a feature today showing election posters created by some of Britain’s leading contemporary artists. Below are my favourite three, but I implore you to check out the full gallery.
Martin Parr is one of my favourite photographers of all time, so you can imagine my delight to hear that he had agreed to create an election poster. It is, unsurprisingly, visually stunning and an incredibly impactful piece of political communication. What I would do for a print to go on my wall.
A very clever piece of photographic manipulation. An even better creative idea.
Mark Wallinger has created a simple, yet beautifully art directed poster attacking the Conservative Party in a brutal and merciless way. The website makeamark.org.uk has a host of stunning pro-Labour / anti-Tory posters.
The Conservative Party have launched ‘The Hung Parliament Party’. The Tories openly admit that they are no longer competing against the Labour Party but instead against the possibility of a hung parliament. The Conservatives are obviously fearful that public perception of the possibility of a hung parliament is positive and are doing what they can to try and convince us otherwise.
I’m not sure creating a fake political party was the best creative vehicle for this campaign. People are overwhelming turned off by political parties, so why create a new one to dislike?
The Conservative Party have released a range of new executions in the poster campaign which launched last week. Nothing to add to what I said on the initial advert.