The Conservative Party have released a new poster criticising, what they are calling, Labour’s death tax.
This poster is something of a cheap gag. The pun in the headline makes the issue feel like a football in a game of playground politics. If this is a topic that the Conservative Party genuinely think will be salient with the electorate, then there are innumerable numbers of harder hitting executions that could have been used.
Not only this, if I was David Cameron working tirelessly every day to shake of the ‘nasty party’ image, I wouldn’t thank my marketing department for allowing a huge billboard to be erected featuring a tombstone and blacked out version of the party logo.
I’m afraid this one feels like a bit of an own goal.