Benedict Pringle

The Conservative Party have got their hands on a draft government document which sets out the government’s vision for the future of information services in the public sector.  The Conservative Party don’t think it goes far enough and have decided to crowdsource their response.  They’ve set up the website www.makeitbetter.org.uk to publish the document and invite comments. 

You’ll notice it’s unbranded and makes no reference to The Conservative Party, outside of the embedded video.  The reason for doing this is they’re trying to communicate that they are a serious ‘government-in-waiting’ and not playing childish political football with important strategic matters.  Smart stuff.