The Labour Party have released a fantastic new piece of attack advertising.
David Cameron announced earlier this week that John and Edward are his favourites to win X-Factor. The Labour Party have lept on this and labelled Cameron and Osborne ‘the Jedward of politics’ - hilarious to watch, but all spin and no substance.
Tying Cameron and Osborne to the love-to-hate X-Factor duo is a very clever piece of populist political communication. The headline ‘you won’t be laughing if they win’ is inspired and, like every good piece of attack advertising, it taps into a worry which many people (subconsciously or otherwise) already have.
This is the first piece of Labour Party advertising I’ve seen in recent times that has the genuine potential to go viral. Top marks.
2 responses so far ↓
The influence of social media in elections « Benedict Pringle // November 20, 2009 at 1:33 pm
[...] As Daljit rightly points out, traditional media doesn’t sit in a silo from social media. Social media can and does have a profound impact on the news agenda. Recent examples of social media campaigns that have picked up significant coverage in the mainstream media include the ‘We love the NHS’ campaign, the Damian McBride affair and the Cambourne / Jedward advert. [...]
Jedward are gone and we’re still left with Deadwood « Benedict Pringle // November 23, 2009 at 9:17 am
[...] show, The Conservative Party have released the above poster as a repost to recent Labour Party attack advert. Very funy and, more importantly, very [...]