The iconic piece of political advertising

For my debut post on this blog I thought I’d post THE iconic piece of political advertising.  Produced by Saatchi&Saatchi and credited to Tim (now Lord) Bell.  The simplicity with which the poster attributed the blame of high levels of unemployment to the Labour government of the time is astounding.  It worked  because it was not overly aggressive and yet delivered a devastating blow on the record of the government.  Too many ‘attack’ adverts in their aggression alienate the electorate, rather than influence them.